In Prayers & Business


Starting the week with God in prayer and singing was not uncommon, Red 19 was on ground to head the session, Mr Seun Akisanmi had ended the prayers with his poetic-like lines. The first and the only regular meeting of the week had begun, everyone with one or two words; one two three the ball was passed and in few minutes to the hour the meeting was over.

Our usual training session had started with Sal Cincotta, a video session of about 29hrs, the thing was to break it down and take the dose of photography and business bit after bit. The Basic business principle was explained; either in photography or any other it’s all same: pricing, marketing, target market and the face of the brand. During the period one could easily behold himself as in a mirror. The description of a man who enjoys creative and passionate of his craft, he set out on a business venture to make earning, in no time he soon becomes aware of the enormity of the task he has embarked on and that business is business. His emotion and sentiment had brought him nowhere. The business is riddled with the passion of the craft, family and friend factor, and the face of undesired and undeserved clients. He is faced with mounting bills and cost, and the craft had brought him no farther than he thought.

Video classes are not uncommon with the foreign artist, and so much for download on youtube and some other video platforms. Majority are centered on camera techniques and skills, posing techniques and its likes, and just a little on doing the business of photography, getting to see the video was just it, and no much fun can be than to listen to the artist with much of the understanding of the business.

Sal Cincotta is very successful business owner and the owner of the Salvatour Cincotta photography. He turned pro back in 2007/2008, and made successes in the business of photography. His business had a time declared 1 million dollars in the year 2014 as revenue.

Snapshot was a part of the week of business of photography. We had hosted him to facilitate a class on the Tuesday. We suspended our video lecture and justify his presence with the attention of our team to his knowledge and experience. His local perspective was best right on time, no better time to share his over five year’s journey. One of the high point was to him making money and improving his art without a sense of direction and vision. At a point he made up his mind to take up the full-time role of an artist after a period of about four years and his journey had been much adventurous.

One or two things to pick, sometimes we tend not to agree their perspective of life, but they have a message and the result is evident. Mr Seun had made arrangement for us to be part of the seminar down on the island; Sottu was on ground to discuss business. The talk had ended with just little on the business and more on his techniques and portfolio. His openness to show his pricing and his packages was it for me. The bottom line is Sottu has just decided to join the league of the few who are committed and passionate about helping the upcoming.

The N100k I LOST


As happy and motivated as I was, I dashed my dreams and disappointed myself. I had a hundred
thousand naira within my grasp and on a platter, all I needed to do was complete a simple task of
negotiating for a particular commodity for a particular price and redeem the N100K prize but
unfortunately I was unable to complete the said task. The situation was and is so disheartening that I
can’t even explain the details without shedding a tear. The fact that I lost the money is not as hurting as
not being able to complete the task.

The week brought a lot of lessons along while coming; having not to cover an event for a cousin was a
big deal for me and became a platform to learn something new. I kind of had a soft spot for her and
didn’t even charge her a reasonable amount because she’s family, unfortunately she wanted a free job. I
really don’t understand why because I also used to have that mindset before that if my family member
ran a business I should pay less or nothing to get their services or goods, now it seems difficult for me to
charge a family member but this issue is something that is needed to be really dealt with if not, one will
soon run out business.

We have been watching a video on Sal Cincotta’s lecture on the business of photography and among all
that I’ve been learning, he said we shouldn’t feel bad for charging what we charge as photographers and
as business persons generally but should be confident to charge what we as well as our service is worth.
He also gave us tips on how to transform our business from the ordinary to an outstanding business
outfit. As much as it sounded harsh and not nice the Business tips from Sal Cincotta plus admonitions
from my boss came in handy for the negotiation with my cousin during the week because I probably
would have done the job for free on her own terms not mine.

We also had a guest lecturer over during the course of the week in the person of Adesanmi Oguntade of
Snaptures Photography. He shared his experiences with us regarding how he ventured into photography
to escape a certain academic frustration but it turned out not bad, he shared how he had failed and
excelled thus far in his photography career. I also learnt the principle of low-end customers and how
they can proportionate to great business transactions. Often times we neglect marketing to a set of
people thinking that the other set cannot afford to hire us, of course not everyone is your client, but we
can even make transform people into marketing for us without directly rendering a substantial service
to them.

My name is Enor Izomor and I’m proud to be female photographer interning at eloPhotos Academy.