A MEDICAL DOCTOR’s Photographic Perspective: wHaTeVeRiTtAkEs


My name is Femi Adewuyi. I am both a medical doctor and a professional photographer. I started out as an amateur photographer in 2003 , the year I gained admission into the medical school. I  have since developed my expertise over the years and have a number of accolades on my head.

I have always asked a few questions to my mentors and senior colleagues in this business of photography ” How do I get to sell my pictures at a good price ?” , “How do I ensure that my brand remains in business while competing with colleagues who photograph at prices that are too good to be true?” I got answers to these business questions and many more at the whateverittakes seminar. A summary of the seminar in three words would be  HUMILITY, INTEGRITY and PROFITABILITY

Humility
As a photographer in the service delivery business, my customer’s experience while relating with me goes a  long way in determining if I would be hired.  Client satisfaction is hinged on how good our customer service is not just on technical competence. Satisfied clients will bring more referrals .

Integrity
My character  has a direct influence on my photography business. I learnt to be on time with my appointments and in delivery of clients work . Learning to be accountable for my mistakes was another twist to the lecture. A client can end up being a friend and  champion marketer of my business if I show integrity in my dealings.

Profitability
I learnt basic accounting techniques for tracking my income, expenditure and profit.  I was also shown how to identify my ideal client and  get a formidable marketing strategy to guarantee more sales. Learning to write a business plan and budget was quite new to me.

Other things taught include how to start a website at minimal cost, how to overcome our fears and learn to question stereotypes.

In less than a week, I’m starting to see business in new light. I am relating better with my clients and already working on my online presence.  If I have the chance to go to whateverittakes again, I  won’t go alone. I am taking my photo assistant along.
Whateverittakes Lagos Workshop (3) Whateverittakes Lagos Workshop (4) Whateverittakes Lagos Workshop (5) Whateverittakes Lagos Workshop (6) Whateverittakes Lagos Workshop (7) Whateverittakes Lagos Workshop (8) Whateverittakes Lagos Workshop (9) Whateverittakes Lagos Workshop (10) Whateverittakes Lagos Workshop (11) Whateverittakes Lagos Workshop (12) Whateverittakes Lagos Workshop (13)

 

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My Unforgettable Learning Experience at WHATEVERITTAKES Lagos


The much talked about WHATEVERITTAKES workshop finally held in Lagos after making its debut in Warri. This was to be the workshop that would help photographers stand out in the industry and I must say it delivered.
I was privileged to be a part of it. Four of the twelve participants were ladies much to my excitement. If you missed it and you are wondering if you missed anything, let me break it to you softly; you really missed out big time!  It would have been nice if I could share all I learnt with you but it’s like trying to describe what flying in an airplane feels like to someone who’s never seen the inside of an aircraft.

A lot of the valuable lessons I learnt are the kinds you don’t learn in photography books or even books that teach business skills. The words “Integrity” and “Profitablity” now carry new meanings for me. During the workshop, I had to think of why someone like Aliko Dangote would have banks lined up, trying to loan him money while those same banks might not be too eager to loan other businesses. It has little or nothing to do with the guy’s bank account.

The great thing about a workshop like this is the fact that you not only learn from the facilitator,you learn from colleagues at the workshop as well. It provided good networking opportunity. I was privileged to meet Dr Femi Adewuyi in person. He’s someone who has intrigued me ever since I heard of him; a medical doctor who does photography professionally.

The major questions I was faced with at the end of that day were those that might seem difficult to answer but are at the very core of success in the industry. Questions like: how long do I plan to stay in the industry? What kind of impact do I want to make? What are my plans for the next three years? Am I only in photography because of passion or do I carry a vision that inspires me enough to take action and do WHATEVERITTAKES to stand out and impact my family and the world at large? These are the questions I seek to answer for myself. How about you? What will you do? Will you read this article and move on to the next or will you take time out to answer these questions for yourself too? Remember, the future starts now!

by Ronke Alao

 

WHATEVERITTAKES: The elo Experience in WARRI


My trip to warri in Delta state was as eventful as the training I attended. Elophotos had advertised on their website inviting Professional Photographers and hobbyists for a training in the Business aspects of Photography. I must say, this was rather uncanny but caught my curiosity as I had never thought that photography could be studied and modeled as a going business concern. What I mean here is, I was used to seeing people run around with cameras at functions snapping away to earn a keep. A few had a semblance of studio facilities while others worked freelance.

On this fateful day, while browsing away my time on the computer, eloPhotos popped up with this bright perspective of a training program in Warri. Now, Warri is not my usual hangout due-in-part to my inhibitions about militancy and youth restiveness in that beautiful domain. As you are all aware, practically every comedian in Nigeria makes jest and get their material from the nuances of the Warri folks. That, in a nutshell, sums up my early impression of Warri. Going there was another kettle of fish.

So, following Seun’s directive after paying the relevant fee, I packed myself and I through the help of Bob Izua motors to the oil city. The program started at 9.15am with the Resource person / host welcoming the participants to the program. A brief of the training outline was made after the relevant opening courtesies of self-introduction.

It was interactive with a view to giving the participants the opportunity to make their contributions and get pertinent questions answered. I must say, it was an eye opener.
The training covered such topics as Marketing, customer relations, Negotiating, sound book keeping and budgeting, using the internet platform to energize your business portfolio and reaching out to the world. It further touched on the subjects of HIP ie; Humility, Integrity and Profitability.

The resource person touched on making projections and setting business goals in the short, medium and long term as these will serve as a pivot and guide to aching great results sustainably.

Participants were admonished to be frugal, professional, and constantly upgrade themselves as the business environment changes with time. Above all else, keeping ones business strategy close to heart was of prime importance.

Finally, we were, encouraged to interface regularly and exchange ideas with a view to moving the industry forward. The training came to a close after a group photograph was taken with Mr. Seun Akisanmi. I got back to Benin City by 7.00pm.

My name is Ema O. Ndon  (www.ndonema.blogspot.com) & I’ve made a commitment to do WHATEVERITTAKES to stand out in the photography industry

WHATEVERITTAKES THE WARRI EXPERIENCE (1) WHATEVERITTAKES THE WARRI EXPERIENCE (2) WHATEVERITTAKES THE WARRI EXPERIENCE (3) WHATEVERITTAKES THE WARRI EXPERIENCE (4) WHATEVERITTAKES THE WARRI EXPERIENCE (5) WHATEVERITTAKES THE WARRI EXPERIENCE (6) WHATEVERITTAKES THE WARRI EXPERIENCE (7) WHATEVERITTAKES THE WARRI EXPERIENCE (8) WHATEVERITTAKES THE WARRI EXPERIENCE (9)

 

Introduction to PHOTOPRENEUR 101: A Lecture by Dangote’s Photographer


Accounting is a subject I have never really liked, probably
because my dad is an accountant and if I had shown interest in it, it would have led to a lot of father-son debate while growing up (if you know what I mean) or I don’t like the fact that it’s not dynamic. With that in mind, you could actually picture how I felt when Mr Seun
called to tell me that his dad would be coming to take us on ‘being accountable’ this week. As fate would have it, it turned out to be a life changing experience.

Bright and early Monday morning, Mr Akin Akisanmi was in our office 30min before his scheduled appointment. And to find out later that he was coming from Ijebu that morning, and still made it on-time for his engagement was not surprising(talk about like father, like son). So, not to come across selfish, I have decided to share some cogent point of the lecture with you this one time before I begin to charge for it anyway.(Stop rolling your eyes)

KNOW GOD
You are probably wondering what this has got to do with accounting, so before you start to think I am sick in the head, let me set the record straight. No matter what you do, you have to put God first and to put God first, you need to have a relationship with him.

What baffles me about this is that am not sure if most of us actually realize that having a relationship with God is for our own selfish reason. To have a relationship with him means to know God through his words, abide by his principles and be appreciative of whatever God has
done for us. When God is in it, it works better. I think I need to stop here on this point and let your professional Pastors take it from there.

CAREER
Normally before you start talking money and accountability, you obviously should have a career generating the income but I am not sure what abnormally will look like because I have never tried it thou. As a career person, your number one selling point is (& should be) timeliness.

When you give an appointment, get there ON TIME; it saves you the stress of giving excuses and stands you out as a serious business person. Get to work early (I have never heard of someone, punished for being early) and stay much longer if need be.

As an entrepreneur, you need to take proper care of your business. Never allow the output of some people affect your input. An example; say you design a photobook and send it to the lab for printing. Picking up
the print at later date, you discover they had messed it up. Make them pay for the reprint and not you.

Keep your product in the mind of your client by little gesture of kindness; like calling them on their birthdays, wedding anniversaries or even every two weeks. That way they keep remembering “Lagbaja photography are nice people, they actually called me on my birthday”.

KEEP RECORDS
For you to determine that your passion can pay your
bills, you need to keep records. This means separating your business from your person for evaluation sake. At the beginning of a business year, sit-down and write out your spending profile for the whole year. Calculate how many jobs will get you there. Write down the maximum and
minimum value you will charge your clients with respect to the number of jobs. Oh! Not to forget, never go below your minimum price for any job. You know what they say ‘like begets like’.

This is getting boring and my fingers are begging for mercy; those are cues for me to stop writing. However, if you feel you need more, kindly enroll for the master class: WHATEVERITTAKES.

I am Babalola Michael Tayo and I am a photopreneur on the verge of doing WHATEVERITTAKES to stand out. By the way, isn’t the title of this write up a funky one? What do you think?

Doing WHATEVERITTAKES To Standout


WHATEVERITTAKES WORKSHOPimage

I’ve met a number of photopreneurs in the last few months who are struggling with their business. After having gone bankrupt with the organization of the recently concluded Nigeria Photography Expo & Conference (NiPHEC), you might as well consider my business as topping the list of photographers running business at a loss (in accounting terms). I’ve learnt so much (about business, life, marriage, politics, friendship & family) in the last 365 days than in all my previous years of living.

Photography for me as been a passion beyond what words can express. Ever since I got my first camera in December 1998, a sense of unconscious fulfillment seems to subconsciously overwhelm me whenever I take. pictures. Turning the hobby into a business has brought its challenges. Nevertheless, there is no doubt in my mind that photography is where I belong; Photography & I are here to stay.

At this junction, I challenge many photopreneurs in this industry (including those about to start a career in photography) to stop for a moment and ask yourself if you’re ready to do WHATEVERITTAKES to stand out in this seemingly crowded & congested business. What if you were told that shaving your eyebrow, (something most men reading this have never done in their life), would help take your business to the next level, would you do it? What if you were told that you don’t need an office or a business loan to get out of the financial mess you’ve gotten yourself into, will you believe that? Are you ready to do WHATEVERITTAKES?

Knowing that there’s no immediate plan B for me gives me no choice but to be more determined to make sure the legacy I leave behind, (as a businessman, father, husband, son & friend), can be likened to the impact Steve Jobs had on the technology industry. More importantly, I’m conscious of living a life that will hopefully lead men to the one that has given me a reason to live: Jesus Christ.

If your goal is to run a successful photography business, I invite you to subscribe to this site and watch out for more inspiring notes I’ll be sharing with you. For those that will like to take it a step further, you can register to be a part of the 7-hours workshop I’ll be running in 7 cities (October 23: Warri, October 28: Lagos, October 29: Ibadan, November 2: Lagos, November 5: Ilorin, November 7: Abuja, November 19: Port Harcort & November 12: Kano) in the country beginning October 23, 2013. It’s a one day workshop where I’ll be sharing practical steps you can take (a process of which I’ve gone through & presently going through) to build a world-class business structure. We’ll be discussing the following topics:

*Impact of Social Media Implementation (Facebook, Twitter, etc) on your business
*Financial Accountability and your Business
*Marketing Techniques of a Desperate Businessman
*Customer Service in a Photography Business
*Creating Multiple Streams of income as a Photographer
*& other pressing issues (as time permits)

Workshop fee is N12,500 and you can send a mail to info@elophotos.com for more details. For those that are looking at a more comprehensive training that includes the techicalities of handling a camera, plan to attend the last session of our 10-day course on Photography (November 25 – December 6, 2013) and you can get 30% off the training fees. Send a mail to info@elophotos.com (or add me on bb: 271e3bc8) for more details or visit our ACADEMY page

Get ready to do WHATEVERITTAKES to stand out.

Photography Classes at eloPhotos Academy (May 2013 – December 2013)


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At eloPhotos Academy, our ultimate goal is to raise world-class photographers. We do this through a series of workshops, trainings, and internship programs. You can visit out YOUTUBE CHANNEL to watch videos on a few photography topics. Contact us to learn more about our other trainings. Below is a breakdown of some of the courses (we call them modules) we offer at our academy

Module 1: Introduction to Digital Photography Gain control and confidence in your digital photography – with a strong emphasis on exposure. This course is designed to help you appreciate the different functions, controls and options in the exciting digital dimension. The class will also examine how aperture and ISO settings work together with shutter speeds to create different photographic effects.

Key Features
• Camera Wheels, Deals, and Decisions
• Aperture – Depth of Field & more
• Shutter Speed – Fast or Slow, Which Way to Go?
• White Balance
• ISO Settings
• Focusing – Understanding focus and how it relates to your image
• Flash – How to make the most from your flash, but not letting the flash make a mess of your image.
• To Shop or Not to Shop – a potential shopping list of accessories and other photo gear you may want some day.
• How to take better digital pictures.
• And many more.

Duration: 3 days
Course Fee: N40,000
DATES:
Weekday SETS: May 27 – 29, 2013 OR August 26 – 28, 2013 OR November 25 – 27, 2013
Weekend SETS: May 25, June 1 & June 8, 2013 OR October 5, 12 & 19, 2013
Registration closes when a class of 20 students has been reached

Module 2: Lighting & Composition Whether you want to create compelling head shots, professional group or family portraits, or interesting self-portraits, you can learn how to successfully light and compose your subjects in an indoor, controlled studio environment. In this class we’ll teach you how to make the most of studio lights. Effectively use “Natural” light, Learn how to be sensitive to light, one of the two main ingredients that go into making great photographs. In this class you will find out how to become a “pro” at working with natural light. You will learn to use natural light to take your images to the next level – to having them be seen as fine art. You will explore topics that will immediately transform your work, such as backlighting and window light.

Duration: 1 day
Course Fee: N20,000
DATES:
Weekday SETS: May 30, 2013 OR August 29, 2013 OR November 28, 2013
Weekend SETS: June 15, 2013 OR October 26, 2013
Registration closes when a class of 20 students has been reached

Module 3: Business of Photography In this course, you’ll be deciding whether or not you need a studio. We’ll discuss the importance of documented agreements. Other topics to be discussed include: negotiating for a job, Creating a business structure, pricing your work, customer service, branding your photography and the importance of Packaging.

Duration: 2 days
Course Fee: N40,000
DATES:
Weekday SETS: May 31 & June 3, 2013OR August 30 & September 2, 2013 OR November 29 & December 2, 2013
Weekend SETS: June 22 & 29, 2013 OR November 2 & 9, 2013
Registration closes when a class of 20 students has been reached

Module 4: The Digital Darkroom In this course you’ll learn the components of a photographer’s digital darkroom. You’ll also learn how to edit with Photoshop. Master the nuances of this powerful image-editing software. Do you find reading software manuals frustrating? Are you struggling to overcome the infamous learning curve that comes with Adobe Photoshop? Then join us as we deliver a great introduction to the program, and we always excels at answering your questions and critiquing your photos.

Key Features
• Basic Setup & Workflow
• Rotating and Cropping
• Layers and Levels
• Retouching with Cloning and the Healing Brush
• Curves, Color Balance, and Hue/Saturation
• Resolution, Image Sizing and Sharpening
• Fun, friendly introduction to Photoshop.
• Learn the basic functions, as well as special tips for enhancing and adjusting your images.
• Gain confidence in using Photoshop.
• Learn how to design an album with Photoshop
•Printing technologies, types of photography print papers, deciding to print in a Lab or at home.

Duration: 3 days
Course Fee:
N50,000
DATES:
Weekday SETS: June 4 – 6, 2013OR September 3 – 5, 2013 OR December 3 – 5, 2013
Weekend SETS: July 6, 13 & 20, 2013 OR November 16, 23 & 30, 2013
Registration closes when a class of 20 students has been reached

Module 5: Website & Social Media for Photographers In this course you’ll learn how to design & manage your photography website using WordPress. You’ll also learn the importance of using social media (Facebook, Twitter, etc) as a necessary branding and marketing tool.

Duration: 1 day
Course Fee:
N20,000
DATES:
Weekday SETS: June 7, 2013OR September 6, 2013 OR December 6, 2013
Weekend SETS: July 27, 2013 OR December 7, 2013
Registration closes when a class of 20 students has been reached

REGISTER FOR ALL 5 MODULES & SAVE N20,000. REGISTRATION CLOSES WHEN A CLASS OF 20 STUDENTS HAS BEEN REACHED.

VENUE:
12b Fagba Crescent, Off Acme Rd, Agidingbi, Ikeja

After making payment into our company account, send an email to info@elophotos.com to get a copy of the application form. Download the form, print, fill and bring it on the first day of class to the venue with two passport photographs along with the teller of the bank deposit. For further inquiries, contact us on 234-8079243366, 234-7038244433, 234-8101590358 or info@elophotos.com

You can also visit our Facebook page www.facebook.com/elophotos for more information

For the Digital Darkroom Module, it is recommended that you bring your laptop for editing your pictures

Refreshment & Course materials will be provided along with a professional digital SLR camera for each participant for practice sessions. Please note that the camera is for practice purposes during the training and would not be taken home by participants

Payment should be made into out Stanbic IBTC account 7200147969 (eloPhotos Studio Enterprises) or our GTB account 211744703110 (eloPhotos Studio Enterprises)

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TESTIMONIALS
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The basic course in Photography is the best thing that has happened to me this year. When I decided to take the course, I didn’t know what to expect, but now, I must say it has been worth my while. I have learnt so much already I can’t wait to go out there and start making magic through pictures. Big ups to Emmagination, Damilola “DAMELL” Elliot & Shola Animashaun, they really inspired me. Please, keep up the good work.
Desi Okiemute

I have always thought of photography as a form of artistic creative expression. When I first began using a camera nearly 30 years ago, I always wanted to be able to take pictures that showed the beauty and variation that is the life experience all around us at all times. After the uncertain results that came out of my self taught efforts over the years, I finally got the opportunity for proper lessons with the Basic Course in Photography offered at eloPhotos Training Institute. After the first 3 lessons, I had already learnt some critical lessons that will enable me take the kind of pictures I have only previously dreamt of taking.”Painting with light”! That is a definition I have gained from the course.The course is a relaxed, practical and interactive one with several tips from experienced photographers. Very commendable training! Now it is up to me to decide to what level I want to take my photography – competent beautiful pictures as an amateur or as an artistic professional!
Dr. Olayinka Longe

I really enjoyed the business aspect of the training. The lectures on character, integrity, packaging, good customer service and branding were awesome. In a nutshell, it was a wonderful decision I made by attending the training because I absolutely got more than my money’s worth.
Oloyede Afolabi

eloPhotos is the place to be. Within the 8 days of the training, I’ve been able to acquire sound technical and theoretical skills in photography. The training package is so educative such that all the ingredients necessary for growth and development are included. I especially enjoyed the Branding and Marketing aspect of the training. In fact, I have decided to inform all my relatives and friends that they should not bother trying to get me a job in the telecommunications, or banking and oil industry; I’ve finally gotten a JOB.
Olumide Oshikominu

…raising world-class photographers

A photo session with Yinka


Yinka is an interesting personality. A fan of our page on facebook (facebook.com/elophotos), she was one of the chosen winners of a mini quiz we did in february. She came over-prepared for the session. The first 10 mins of the session proved she was a little nervous but she eventually expressed herself freely the moment I asked my two assistants to leave the studio. I hope the pictures gives you an idea of how adventurous she can be. Enjoy


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Plan to attend the next session of Basic Course in Photography
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For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

Lessons From a Family Portrait Session


On December 21, I got a call from a gentleman who referred to himself as PA (initials for his name). We were recommended by his colleague at his workplace, Mobil Producing Nigeria. We covered the wedding of the daughter of his colleague last Christmas (i.e. 2010) and he loved the pictures enough to refer us. Majority of our clients call us because their family, friends (or enemies) recommended us.

“Do you do home service”, PA asked. My response? “You just spoke my language.” We scheduled the shoot for Dec 28 & I explained to him right there on the phone what my minimum charge for home sessions was ($300 as of the time of the telephone conversation…..& could have gone up as at the time you’re reading this :>). I didn’t want to drive for almost 2 hours to get to his house only for him to tell me that was beyond his budget. He was ok with the bill. I was happy that he was ok with the bill.

I took a sample size of one of the 13″ by 19″ frames I’ll be delivering because he wasn’t familiar with sizes & dimensions of frames. He would eventually choose the type of “standard” frame that will go with the 2 pictures he wanted. I packed my camera bag about 3 hours before we set out. Under normal circumstances, this was too late. I teach my students to always have their camera bag & equipment ready at least 12-24 hours before a location shoot. Thankfully I did not forget anything.

I made sure I ate breakfast before leaving for what usually ends up being a 6 hour-minimum ordeal (3 hours roundtrip for transport & 3 hours for the session). I never eat at a client’s house before a shoot, even if the client insists. I’m usually very anxious to get the main job out-of-the-way & receive a cheque than to sit down and be “making myself at home.” Sometimes I wonder if clients really mean it when they tell you to “make yourself at home.” I’m sure they wouldn’t have been happy had I ordered chinese food or pounded yam in an attempt to be free in their home. Anyway, I told him that a glass of water would be ok by me and my two assistants nodded in agreement to my requisition. Most clients that we do home sessions for are usually nice enough to offer food & drinks. In fact there is usually a 98% chance that I would end up enjoying a session with a client that offers food & drinks: they’re usually pleasant to work with.

It was interesting that though he was living in such a beautiful house with his wife & 2 children (maybe the family just moved in), there wasn’t a beautiful family portrait in view. Maybe it was in the master bedroom upstairs. All I know was that I was about to make their “living room” come alive with beautiful portraits. And, boy, did we get beautiful portraits. Like most of our family portrait clients, they wanted a high level of privacy with regard to their pictures; hence the reason you’ll see none of it on the internet except you’re a friend of the family and they give you the password to their viewing folder on our clients website (www.eloclients.com).

Before we started the shoot, I explained to him once again how the whole process works. The family changes into 2 or 3 attires (preferably matching in colors), we take as much pictures as their energy will permit, we upload the low resolution pictures on a passworded folder at http://www.eloclients.com & they choose the ones they’ll want us to frame or print for album(s).

With a glass of cold water quietly going down my throat, we began setting up our Bowens lighting equipment while they changed into their first attire. I always choose a spot or corner to put our bags or other small gadgets. It helps us easily account for anything we might have taken to the location.

Usually the first 20 minutes of the session usually doesn’t result in any “framable” image because the family is still trying to adopt to this stranger that calls himself a photographer.

I don’t just tell them to pose this way or that way; I engage them in conversations that will bring out the expressions that I want. To the 10 yr old boy, I would ask him how many games he has on his Playstation or what he thinks of the cartoon characters “Pinky & the Brain.” To the teenage girl, I would ask who her favorite R&B or pop artist is: Beyunce or Rihanna. And before you know it, you can hear the humming lyrics or Rihanna’s “Umbrella.” To the father, I would talk about how lucky he was to have gotten a lady as beautiful as his wife. I would tell him how beautiful his house is & how I would one day love to be able to afford the BMW 750i that was sitting in the garage. To the mum, wife & mother I would start by complimenting her on her looks or whatever she’s wearing (shoes, perfume, jewelry, etc). I would tell her how lucky she is to have a wonderful husband like hers. Usually & in most cases, all parties end up giving me the facial & emotional responses that translate into great & framable pictures.

I enjoyed the session and once again had to respond to their offer of hospitality: “What will you eat or drink?” “Malt will be ok,” I responded and my assisstants nodded in agreement.

I don’t know why but at the end of most of our sessions, I would not get a cheque unless I ask the client for it. Either they forget (yeah, right) or like the conductor in the average Lagos “Danfo”, they want me to forget. HOW CAN I FORGET. I asked for the “small rectangular” piece of paper and he gladly gave it to me. He ordered for an extra frame and I was glad I was about to start the new year on a really high note.

I was so happy with working with him that I offered to give him three 5″ by 7″ complimentary frames for his office. He was happy. My assistants were so happy with the level of hospitality received that they forgot the sample albums we took there. Now that made me unhappy because it will cost me un-budgeted funds for transportation for something that could have been avoided. I guess they learnt their lesson: never leave a client’s house without everything that belongs to you…..including the cheque. NEVER

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