Stuck on the Moon


Last week, I felt like I was just hanging in between two phases and I was very much excited. You know that feeling that can be described as being stuck on the moon? Yes, that one. The one you have when you daydream about something you are not sure will come to pass but you dream anyway. Now don’t get me wrong, I’m not the type to daydream and get out of reality, I still do what I have to do but in this case, the whole excitement is borne out of a possibility of stepping into an unfamiliar territory. Trust you’ll like to know the reason for such excitement, well, I’ll tell you.
Sometime in October last year, I saw a vacancy advert in my church bulletin and I applied for the post of a facility manager trainee. There was no feedback for such a long time I totally forgot about it until I got a text on Tuesday, 16th February to come for an interview the following Monday. Subsequently, I was invited for the second stage of the interview two weeks later and in another two weeks and five days, which was Tuesday last week, I was asked to come pick a medical test form to conduct some medical tests at a specified hospital. I had the option of picking it up the same day or Wednesday, the next day but I was the only one in the office as my other colleagues had gone for Jide Odukoya’s Photography Workshop and the fact that I had work to do (working on some pictures) made me decide to pick it up on Wednesday morning. So, I went to go pick the form next morning and then proceeded to the specified hospital for the tests. Thank God it was only medical tests I went for and I didn’t even have to pay because going there made me realize once again that I enjoy divine health so much that I don’t have to visit hospitals, something I am always grateful to God for.

I did that the next day which was Wednesday. The interviewer asked for when I could start and I replied that I could start in April which would be the on Monday, 4th of April. However, on my farewell note when I asked, “Do I just come on Monday or what?”, I got a, “We’ll call you to come for your letter” response and based on that response, I assumed I was going to get their call latest by Friday evening. Yes, your guess is as good as mine; I am yet to get the call. Nevertheless, I have to stay optimistic so, I just waited (and I’m still waiting). The amusing part was that I’m a bit restricted in making plans. I did not want to make any promise for the coming week because I knew I might get to resume work in a new office.

Here I am, at 3:36 am on Sunday morning and I’m yet to get a call or text asking me to resume work on Monday and as much as I do not like suspense, I have to deal with this one because unlike the movies, I can neither fast forward, rewind, pause or play events playing out in reality. In other words, I had better enjoy my stay on “this moon” that I’ve found myself while it last. Just in case you are wondering, I’m not confused at all. In fact, I’m far from being confused I’d rather say I’m amused.

Already, I miss eloPhotos and I wish I could stay back for some more time. So, if I don’t get the call/text, it’ll only save me from having to miss the company of my colleagues at eloPhotos but, whatever happens, I definitely will have no regrets. I’m OLUWATOSIN Sunmola

Advertisements

PEAK, It’s in YOU


When will this suffering stop?
When will this struggle end?
When will I stop trying to make ends meets?
When will my own time come?
When will I be my own boss and have a story to tell? These are the questions of every hungry man out there. These are questions that keep running in my thoughts.

I needed something, I needed to be creative, I needed to stand out, I needed to launch out, I needed to go out there and make things happen for my self because the rich seems to be getting richer and the poor is getting poorer. “It’s in me,” I said to my self… only if I could wake up and make this dream a reality.

Suddenly it all started like a dream and then my dream became a reality. My first month as an intern at eloPhotos brought so many questions running down my mind.

Questions like “will I be able to cope, can I do this, will I ever be a guru like Toye Peters, Tope Adeniyan, Gabriel Greggory? But instead, I learnt from Mr Seun that with time you can be whatever you want to be, and that the more you practice, the better you become.

One month has gone & I am still standing doing what I love doing best, getting better and better day by day, breaking new grounds, and above all serving at eloPhotos because some day I want to be the best of the best that will ever be produced. Although it has been stressful and challenging but worth it.

This reminds me of the story of Papilo, who had a dream and believed that one day he would make his mother proud. Years later he did make her an envy to nations by becoming the popular Kanu Nwankwo.

And then I said to my self as an intern photographer, I am here to stay, I am here to stand and not to fall. Although the journey might be rough at eloPhotos but I see the laurel at the end of the tunnel.
I want to also make my mom proud, be a solution to my generation through the work of my hands by enduring all the tasks given to me.

You would be asked to run errands, you would go into the rain at times just to buy fuel for the generator, you would have to do some cleaning every morning and also wash the toilet which you might not be used to at home.

You would undergo some tests at times like my “Ogba” friend, who walked down to Ogba from Agidingbi (a 5km walk round trip) thinking he was being tested by Mr Seun.

You would account for every penny you spend because at eloPhotos nothing like “I don’t care after all it is not my money.”

You would learn to respect others just the same way you want to be respected, you would learn to tolerate people and love them for who they are.

You would learn to bring out the best in you so that you can stand out. You would learn not to be appreciated by that one person you so much want to hear “You did a very wonderful job.” Instead know it inside of you that your best might not enough because you need to give more than you best.

All this I have learnt this first month as an intern at eloPhotos.

The desire to succeed is in me, the spirit to do exploits is within me and my purpose must be fulfilled. I am here to serve in order to be a leader, I am here to learn no matter what it entails, I am here to stand the test of time because what doesn’t kill me only makes me stronger, I am here because “PEAK, it’s in me.”

It only gets better and better day by day my friend because that peak in you will eventually be seen and discovered to the world.

I’m Emmanuel Obaloluwa Omole and there’s coming a time when you search me on Google, the results will make you utter that three-letter word: WOW.
+++++++++++++++++++++++
Plan to take a photography course at eloPhotos Academy. Contact us on 08120129149, 08023008873 or info@elophotos.com for a detailed list of options of classes to take. It will be the best investment you’ll make in your journey to photography greatness.

My Half Solved Challenge


Manual mode, program mode, ISO and light is all I think about first when I pick up a camera to take a depth of field image. Over the past few weeks as an intern I have been trying to solve the task of taking either a high or low depth of field image. Some of my other colleagues seem to find this “depth of field” very easy to take using any camera at their disposal but the story is quite different for me like take Mr Olaide for instance. His pictures to me is what I can describe as “wow” most especially if he captures plants.

He is also good at editing pictures and tries out new things that wasn’t taught in class even if he ends up not getting it sometimes and I must say he is one person I admire amongst the new trainees at Elophotos. Kayode is someone within my age bracket who I envy the most, he is very cool and knows what he wants. I often complain about how much I really want to be good at this photography and he often teases me saying that I am too much of a perfectionist and not satisfied with some of the wonderful pictures to him that I have taking. Photoshop is also something I am just figuring out now without opening my note sometimes.

I remember the second class I took on Photoshop with Mr Toye wasn’t easy for me at all. I was frustrated and had to leave the class to visit the toilet twice where I cried my eyes off for reasons I don’t understand myself or if I should guess will say I was the only person in the whole class that didn’t understand what was been taught. I sometime don’t understand why I find it hard to grab all this things easily like every other trainee and it might just be that I am yet to appreciate the little I already know.

So my depth of field challenge had a new turn last week when I ‘think’ I figured it out. I took a lot of pictures but still not satisfied with it because I know I can still get something better. I once remembered complaining about this to Mr. Seun and he said it is something I should be able to get all the time and I feel my reason for still having this challenge is the hope of being one of the best female photographer whose every shot image will be well appreciated.

My name is AJAGBE BASIRAT and I will not rest until I become the best female professional photographer that I can be. Let me know what you think of the pictures I took this week.
++++++++++++++++++++++++++
Plan to take a photography course at eloPhotos Academy. Visit eloPhotos Academy for a detailed list of options of classes to take. It will be the best investment you’ll make in your journey to photography greatness

The HARVARD Client (PART 2)


And so it happened that I would find myself doing yet another job for the client from Harvard. This time around, it would be a portrait session for his family. It happened approximately 4 weeks after the incident in PART 1.

Location was at his mansion in Abuja. As at December 2008 when I found myself in his house, that would go down on record as the most beautiful house I had ever stepped into. It was situated in an estate in Abuja that I never knew existed. If you had taken a picture on the streets inside that estate, one would have thought you were in Dubai. It was that beautiful.

And there I was at 10pm preparing for what will also be the latest family portrait session I’ve had for a client. I was very conscious of making sure that I did not break or scratch anything. My guess was that I probably could not afford to pay for anything I accidentally damage.

The man’s 2 children had arrived from America the day before and had planned to spend just 3 days in Abuja. That night was the only time left for them to do the shoot. And so it happened that the session would start at around 11:30pm.

My first experience with the man had created an unconscious intimidating cloud over my head whenever I was with him. How else would you explain my being nervous in his presence. At one moment, he started directing the session and for some unknown reasons that created the impression within me that I was a LEARNER.

20 minutes into the session, my Harvard client would excuse himself to receive a visitor. I wondered within myself the type of visitor that would stop by one’s house at 11:50pm. Coincidentally, it would be the type that was the CEO of one of Africa’s biggest banks. Eventually, the guest CEO walked into the room we were having our session and his presence seemed to multiply my nervous quotient by 5. I was super nervous. Why? I can not say.

My nervousness increased when my client started bragging to his guest that I was the best photographer in town. If only he had seen some of the images I was taking. If only he could peep and see the blurry and dark images that I was trying to hide from him. “He’s the one that took my pictures during the event last month,” he continued. Although I knew it was a compliment, I don’t know why that gave me goose bumps.

Eventually the CEO’s visiting time was up and he would greet us all farewell. After he left, we continued the session from where we left off. 5 minutes into the session, I would eventually notice that my hands were shaking. I felt intimidated in the presence of this client. Perhaps I should have done some type of meditation before the shoot. Perhaps I should have taken some type of medication that would ease my nerves.

Matters got worse when the client’s son (who coincidentally happens to be attending Harvard also) asked me how much I was charging his father for the session. N100k was my reply. He shouted and asked me why I was so expensive. The father asked me the same question. I thought I had explained my charges to the man before agreeing to come to his house for the shoot. Perhaps the mistake I made was not to have come with a written document detailing the charges. I explained that N100k was the minimum I charge for going to a client’s house for home sessions. I assured him that I wasn’t trying to defraud him. His response? “Anyway, its for my house in America that I need the pictures for, so continue shooting.” I was more tensed.

(At this junction, its important to note that I don’t just write about my experience with some people just to narrate how terrible they are or how holy I am…the goal is that we learn one of two things from these “Super Story” encounters)

The shoot continued and a few minutes into the session, my N350k camera kit fell down. Remember that story about humpty dumpty falling down on a wall? This was worse. Eventually, that would be the last time my Olympus E3 camera functioned properly. Ultimately, I had to send the camera to Olympus in America for repairs. $500 later, the camera returned to me in pristine condition.

What hurt me more was the fact that I did not get a dime from that session. It wasn’t that the fallen camera damaged the pictures; we would eventually finish the shoot with my backup camera. The client eventually procrastinated choosing the pictures he wanted framed and I learnt key lessons that I doubt I’ll ever forget.

I learnt always to be confident no matter who I was shooting (even if the person is Jesus or Satan). I learnt always to have a backup camera for any job outside my office domain. I learnt to always ask for 80% of my fee before leaving the home of a family portrait client (especially someone I have never worked with before). I learnt to always put the strap of the camera on my neck during a shoot because if I had worn the strap, there’s a 99.999999% chance that the camera would not have gone the humpty dumpty route to destruction. I learnt to put it all in writing no matter what so that no one will accuse me of not informing them of my fees thereby resulting in unnecessary argument during a session.

That was December 2008. In 2012, I would eventually get a call from the same client requesting for a quote to do another job. I replied with a detailed email explaining to him that we still have an outstanding of N100k. He was furious. He called to explain that how can he owe me for pictures that he never did use. He explained that the presidency was after his life so he had to escape the country and seek asylum. And after 5 minutes of explanation, I found myself apologizing to him for not knowing what he went through.

But the lessons had been engraved in my heart the hard way. The Harvard Client will never be forgotten by this big-headed photographer. I am a better & wiser photopreneur because of him. So the next time you’re privileged to be one of the students in our Academy and I tell you to ALWAYS wear the strap of your camera on your neck (or shoulders), this is the reason why that rule came into being.

For one reason or the other, I have a funny feeling I might still do business with the HARVARD client one day. When that day comes, I shall by all means be READY.
++++++++++++++++++++++++++
Plan to take a photography course at eloPhotos Academy. Visit eloPhotos Academy for a detailed list of options of classes to take. It will be the best investment you’ll make in your journey to photography greatness

5 Days In THE DARKROOM


The beginning of a new week marks the beginning of a new experience at Elophotos academy. We started off with the Monday morning devotion and soon afterwards we started off a chat on the experiences of interns at the academy.

At Mr Seun Akisanmi’s arrival, our lecture started. The room Obscura was the topic for the day, the modern day darkroom. We all marched to the darkroom [editing room] where would eventually be our learning venue for the rest of the week.

I learnt a lot about the techniques of editing pictures; we were all guided to the use of digital software programs to enhance and improve the quality and story of a picture.

By the next day we were all served the introduction to advanced techniques of editing. The most informative moments for me was the realization of how these great pictures I find on the internet were produced. The classes opened my eyes to understanding how images are created and edited to tell a specific story and address an audience.

A particular morning I can not seem to forget was on Wednesday. The rain started on my way to the Academy, I prayed within my heart that the rain would stop before I alight at the last bus stop. By the time I got to the bus stop, the rain had doubled in power.

Then I remembered what Mr Seun once told us that no one would give any excuse if asked to come for his visa to America at 6am. I pushed my way through the rain just for me to discover a long queue at the next bus stop also. Ultimately, I got to the Academy in time before 8am but soaked and wet.

The last day in the week for us all was a practice day. We started a photography session within ourselves to test what we have learnt over the past few days. Like what I learnt from one my mentors; “If you want to get better with your photographs, keep shooting, shoot, shoot and shoot.” I discovered that each click on the shutter button has to be with a purpose and also keeping in mind that the camera has a shutter life cycle. So, I decided right from then on that every click on the camera for me would be for a purpose, to tell a story or address my audience.

My name is Olayiwola Olaide and my 6 months training at eloPhotos has begun.
++++++++++++++++++++++++++
Plan to take a photography course at eloPhotos Academy. Visit eloPhotos Academy for a detailed list of options of classes to take. It will be the best investment you’ll make in your journey to photography greatness

The Politics of Negotiating for a Photography Ambassadorship Deal


Sometime late in 2013, I got a call from a multinational photography-gadget organization. The company was about to launch one of their latest picture-taking gadget and they needed someone to be an ambassador for the product. I asked them why they thought I was the best candidate for such a role and they told me I was number one on their list because of the mere fact that I organized a conference that brought together photography enthusiasts and professionals in Nigeria.

Although I tried not to show too much excitement over the phone, I reckoned within myself that this was the break I was looking for. This was going to go down as the singular deal that will help resolve my over-N5million NiPHEC debt. I was excited, I was elated, I was nervous.

The gentleman at the other end of the phone proceeded to explain what the organization expected of me should I accept the job. They would require that I take pictures with their latest camera equipment and do a few writeups after I’ve presented the pictures at a conference that would hold four weeks later. That meant that I had only 27 days to travel the country to take pictures that would represent each state of the federation. WoW. Talk of excitement meeting adventure.

“How much will it cost us,” the guy finally asked. Over the years, I have learnt not to be too quick to give (a client I know little about) a price over the phone. I threw the question back at him. “What is your company’s budget for this?” He stressed that the budget for marketing had been depleted and that they were stretching themselves thin on this particular project. STORY! I ‘ve heard that before. Last time I checked, they made over $1.5 billion in sales in 2012 alone. But when it comes to paying for what will be a stressful task, the marketing budget is in red. In that case my middle name is “Clinton”, I thought within myself.

I asked him to put everything in writing and send me a mail to make it official. He promised to call me within a few minutes regarding what they were willing to pay. Ok by me. I immediately went to Google to do a little study about the product that was about to be launched in Nigeria. Impressive features it had.

I subsequently did what I always do when confronted with giving a quotation for a task I have never done before: I called one of my mentors. I explained the entire scenario to her and told her how I was considering giving them a bill of about N4 million. “So they contacted you too,” my mentor kidded. Apparently they had contacted her before reaching out to me and the bill she gave them must have been beyond their budget. Hence, their need for an alternative ambassador. She would later advice me not to quote anything less than N3.5 million. She promised to get back to me with more suggestions. Eventually, I never heard from her or the company again till 2014.

Here’s what transpired. Apparently, she had put a call through to the same organization to renegotiate her deal with them. The company eventually settled for her and I would find out in the media. I put a call through to the gentleman that had called me only for him to tell me that the event was cancelled and that he had to travel urgently to South Africa to handle other matters. Yeah right, and I’m the cousin of Obama. 2 weeks later, the conference would eventually take place and the pictures taken by their Ambassador (my mentor) with the camera will be showcased. Why the guy lied to me is still a mystery to me till date.

I felt hurt. Perhaps if I had not called my mentor for advice, I could have nailed the job. But how could I have known that she was my “competitor” in the deal of the decade. I felt hurt. I felt betrayed by someone I trusted. Or perhaps, it was just business and not betrayal. Perhaps.

But then I thought about it all over again. Perhaps there’s one interesting thing to learn from this. Apparently, I must be doing something right in the eyes of a multinational photography organization to attract such attention. In the eyes of the organization, I was on the same pedestal with the one I considered a mentor. If this organization was keeping track of what I was doing, then other organizations must be “following” whatever it is that I’m doing. Consequently, I encouraged myself with the assurance that more of such deals will be coming my way.

And come my way they would eventually do. Approximately 3 months later, I would find myself in the office of yet another multinational organization. This time around, I wasn’t surprised. They gave me a breakdown of what they would require of me if I were to be signed up as one of their ambassadors. And then the “how much will it cost us?” issue came up. I told them I would get back to them within a few days.

I went online to research about the company only for me to realized that their 2012 worldwide sales figure was over $2.6 billion. WOW. This was definitely a BIGGER organization. Which mentor should I call for “advice” now. I definitely was not about to fall down in the same spot twice. I thought deeply and eventually knew in my heart who to call. I decided the best mentor to call for advice on giving a fair price (to a large-scale organization like that) should not be based in my country. I decided to call my United States renowned photographer friend and mentor, Michael Grecco.

The 25 minutes phone conversation I had with him was like attending a workshop on “How not to shoot yourself in the foot as a photography Ambassador”. Thank God I called him. As a Hassleblad Ambassador, he had (and still has) enough experience up his sleeves. I would eventually submit an 8-figures fee that would be close to what my international colleagues were being paid. Although the company never did get back to me, I believed with all my heart that I didn’t over price myself out of the deal. For whatever reason, the company is yet to secure an Ambassador for their photography-related products.

I’m 101% convinced that greater opportunities and ambassadorship deals still lay ahead of my destiny regardless of what has happened. Till then, I’ll keep doing what I think I do best to keep attracting such attention from photography multinational companies. One day, something will click.

Although what my mentor did hurt me, I decided to add it to my repertoire of experience. Infact, I even sent a gift to my mentor so I could tap into that grace of being considered worthy to represent an international photography organization.

If it was you that a mentor hurt in such a manner, what do you think you’ll do? Be honest now.
++++++++++++++++++++++++++
Plan to take a photography course at eloPhotos Academy. Visit eloPhotos Academy for a detailed list of options of classes to take. It will be the best investment you’ll make in your journey to photography greatness

My Unforgettable Learning Experience at WHATEVERITTAKES Lagos


The much talked about WHATEVERITTAKES workshop finally held in Lagos after making its debut in Warri. This was to be the workshop that would help photographers stand out in the industry and I must say it delivered.
I was privileged to be a part of it. Four of the twelve participants were ladies much to my excitement. If you missed it and you are wondering if you missed anything, let me break it to you softly; you really missed out big time!  It would have been nice if I could share all I learnt with you but it’s like trying to describe what flying in an airplane feels like to someone who’s never seen the inside of an aircraft.

A lot of the valuable lessons I learnt are the kinds you don’t learn in photography books or even books that teach business skills. The words “Integrity” and “Profitablity” now carry new meanings for me. During the workshop, I had to think of why someone like Aliko Dangote would have banks lined up, trying to loan him money while those same banks might not be too eager to loan other businesses. It has little or nothing to do with the guy’s bank account.

The great thing about a workshop like this is the fact that you not only learn from the facilitator,you learn from colleagues at the workshop as well. It provided good networking opportunity. I was privileged to meet Dr Femi Adewuyi in person. He’s someone who has intrigued me ever since I heard of him; a medical doctor who does photography professionally.

The major questions I was faced with at the end of that day were those that might seem difficult to answer but are at the very core of success in the industry. Questions like: how long do I plan to stay in the industry? What kind of impact do I want to make? What are my plans for the next three years? Am I only in photography because of passion or do I carry a vision that inspires me enough to take action and do WHATEVERITTAKES to stand out and impact my family and the world at large? These are the questions I seek to answer for myself. How about you? What will you do? Will you read this article and move on to the next or will you take time out to answer these questions for yourself too? Remember, the future starts now!

by Ronke Alao

 

The WAJO Experience


I was privileged to photograph alongside my colleague (Toye Peters) at the Wajo dance show that was held on the 26th day of September 2013 at Freedom park, Broad Street, Lagos. The dance show is a project well organized by Seun Adeleye of Enhance 360 Limited in conjunction with SPAN and he tagged it “Wajo”. I know you might be wondering why Wajo? Anyway, Wajo is a Yoruba word that means “Come and Dance”. It’s an open invitation to everyone to come and dance. Someone doesn’t have to be a professional or specialist to dance, as long as one can appreciate dance and he or she is enthusiastic about dance, then they are most welcome at Wajo. Wajo is usually held on the last Thursday of every month and it might surprise you to know that is completely free.

On arrival at the venue, the stage was being setup with light by the Wajo technical officials. The stage was an opened well spacious floor of about one and half feet high from ground level. The stage had series of colored continuous light lined and placed strategically on the floor and on top of the wall that serves as the background. The light from these lamps radiates in such a way as to emit multiple streams of colours in a matter of seconds that made the stage to be very fanciful. At the end of the elevated audience seats were two continuous lights positioned to feed the stage with additional light.

The show started at about 6:00pm with the Wajo dance choreographers comprising of both male and female dancers, performing to thrill the filled-to-capacity audience with breath taking steps and moves. They danced to the popular Naija Terry G hit track titled “Run Mad” in a creative way that added spice to their lovely twisting. At a moment, I felt like I was experiencing heaven on earth. Their wow dance moves thrilled me with total excitement.

The high point of the night was the performance from the energetic male dancers known as “Space Unlimited” who brazed the trail with a combination of strength and dexterity on stage floor. Believe me, their steps were so amazing and mind blowing. They thrilled the audience with countless stunt and daring moves that were highly professional. At the end of their performance, they so impressed the audience enough to get a standing and rousing ovation.

The rest of the evening saw the performance of a group of young children know as “Feet of David”. They marveled the crowd of audience with their beautiful danced steps as they flowed with the beat and rhythms of the Yoruba song played. I was so enthralled that kids of this age can perform and dance so calculatedly. I quickly thought to myself, big ups to their trainer who must have done a very good job with these kids. Other performers on stage that evening were two drunken dancers “Jackson and Ibe” who also thrilled the audience with their artistic and creative dance steps.

Conclusively, the dance show lived up to its entertainment value as I had lots of fun while photographing the event. Attached herein are a few of the pictures I took of the event. Whatever you do, do not miss the next edition of WAJO (holding on October 31, 2013 at Freedom Park).

Photographically Yours,
Onodje Oshevwiyore
Associate Photographer at eloPhotos

Wajo

 

WARNING: READ BEFORE YOU TRAIN AT eloPhotos


Believe it or not but God has a tattoo! It’s not of a skull, snake or even a scorpion. No, it’s something more beautiful: MY NAME. This was revealed at Monday’s weekly devotion and who else could have talked about such a radical idea but Mr Seun Akisanmi. He was sharing from Isaiah 49:16 where the Bible states “Behold, I have graven thee upon the palms of my hands; thy walls are continually before me.” I had never seen that verse from that perspective but I am not one of those who think tattoos are a one-way ticket to hell. I would get a ‘Jesus’ tattoo myself if my husband approved and if tattoos weren’t painful.

Back to the Isaiah passage. Can you imagine your name engraved on God’s hand? Every time he stretches his hand, (and it must be a MIGHTY BIG hand to have all of God’s children’s name on it), he sees your name. That means you are always on his mind even when it seems he’s forgotten you. To think I came to eloPhotos to learn photography and I end up discovering there’s so much more to learn.

If you are a fun-loving person like me, you are probably just enjoying this write-up but if you have an analytical mind, chances are you are still trying to connect the title with the content. For your sake, I’ll get straight to the point. If you plan to train as a photographer at eloPhotos, let me warn you of a few things you are probably not aware of. Aren’t you glad you can get inside information from a trusted, outspoken and kind intern like me? Okay, here are 3 hot scoops to start with (you can get the other tips once you hire me for my photography services 1st).

CHORES
If you think you are all grown up and don’t do household chores anymore, don’t even sign up at eloPhotos. Here, it doesn’t matter whether you are the first son of your father and next in line to be crowned king of your village; you will sweep, wash plate(s) and run errands. You will learn patience as you interact with the rude and saucy Mama Laratu (our official restaurant Chef,huh, I mean Mama PUT).

PUBLIC ENEMY
If you are the type of person that would risk paying a little more for an item because you don’t want a vendor to insult you, don’t worry. You will learn some negotiating skills here that will turn you to a lean, mean negotiating machine – in a good way of course. Every kobo counts here, so if you pay a bus fare of N50 from Agidingbi bus-stop to say Testing ground bus-stop, you would probably have to listen to Mr Seun ask you why you didn’t negotiate to pay N30. I am not kidding. What better way to become Public Enemy Number 1 when bus conductors and market sellers lash out at you for daring to price their service/goods.

CAN’T WHAT?
If your favorite thing to say is “I can’t do such and such” or “It is impossible”, you will learn to change your vocabulary here. We don’t use such words here. Now, if you are a die-hard fan of those words and will want to insist something can’t be done, Mr Seun could ask you to go do it and do it you will. There is a zero-tolerance for excuses.

Well, you might wonder, “If eloPhotos is such a tough place to be, why has Ronke stayed this long?” especially when you consider the fact that I am the only female intern currently. Perhaps it’s because of the great people I get to work with or maybe it’s the little ways in which my life has changed. I think spending time with creative photographers brings out the “weird” in you. How would you explain the fact that I now sleep late and wake up early, I started writing again after one year of abandoning the craft, I am more futuristic in my thinking and I think really BIG. Thinking outside the box is something I now do effortlessly. I am beginning to set high standards for the goals I set for myself and recently started thinking of writing my first book.

Another important aspect of photography that I know I may not have been able to learn just anywhere but I learn quite well here is the “Business of Photography”. Yes, training at eloPhotos is no job for a lazy person but it ultimately brings out the best in you.

Photographically Yours,
Ronke Alao

 

A Photography Internship Without Regret


There is a common saying which says “there is no limit to learning in life; in any place we find ourselves there are always salient lessons hidden that we patiently need to learn if moving to the next level is our utmost desire. Also, it is often said that the very second a man stops learning, he immediately starts his journey to the grave beyond.

Hi everyone, am elated entering the creative writing chamber once again after a few weeks break, not that I just decided to fold my hands,  it’s just that l’ve been occupied with other creative stuffs except writing. As a matter of fact my presence right now is to share in details diverse lessons I have learnt as an intern at eloPhotos which all together has made me a better person & Photographer.

Without much ado, let me delve into these lessons one after the other. Being an intern at eloPhotos has helped me in setting specific goals and working towards achieving them has made me believe strongly that having directional goals go a long way in turning unique dreams into reality even in the face of all odds. Now talking  about goals, I understood that your goal doesn’t have to be an edifice at the onset (am not saying we shouldn’t have lofty dreams), we can as well start from little. Making deliberate plans to achieve daily set goals invariably builds one’s confidence to achieve greater long-term goals.

Also, the business, creative & technical side of photography is something have been exposed to at eloPhotos academy. I have embraced them heartily and it has been a platform for me to build a world-class photography brand. Needless to say I’ve joined eloPhotos  in the cause to changing the shallow mindset of the populace as regards Nigerian Photography.

The next lesson I will like to share on is ATTITUDE which entails right & positive disposition to work and to people, especially one’s colleagues. I realized that one’s disposition to work (i.e. ability to do things appropriately and to carry out assignment with or without supervision) helps in bringing out the best in me. Likewise, our manner of speech, temperament, and approach to people either make or mar our success in life. Human relation is a crucial factor which needs to be developed more than the creative pro-skills.

Being at the right place at the right time, with the right knowledge and tools are essential in making an impact in life. Also, making adequate mental, physical preparation for rare opportunities that seldom comes our way is something that requires conscious effort.  And the more opportunities I tend to have to hold the camera and shoot, the more confidence I gather and this is a universal principle which applies to all. Hence, confidence, a good self esteem and vital photography elements are what you get on platter of gold at the academy.

However, in case you are having difficulties in getting your brand accepted by the masses (out there), it won’t take you forever to learn the right marketing skills to apply to bait your targeted clients. Trust me, it works effectively. Your next challenge will now be timeliness, managing and treating your client right. The bottom line invariably should be your clients which ultimately turn out to be your indirect marketers.

Readers are leaders. At this moment, I would like to buttress two traits simultaneously.  The reading habit and the leadership traits. Howbeit differently they exist, they are neatly interwoven. “You can’t give what you don’t have”. Learning under a gem that exhibits a reading culture as his second nature has intensified my curiosity and broadened my horizon thus making me yearn for more. The academy is the one adequately equipped with a library of books that address key issues in the business arena. The more I make the library my companion, the more I receive an in-depth insight on the subject matter.

Punctuality is the soul of every business. Perhaps you were born with lateness habit and you are considering yourself a CEO in the next few months, you better look for a solution centre to drive that habit far from your reins.  Clients have tagged many photographers as perpetual late-comers which I don’t think is a good testimonial to any brand. To curb this, at eloPhotos academy, cultivating a punctuality habit is one of those traits learnt though not penciled in black and white as part of the module.

Moreover, I have learnt to go about my daily activities with a deep sense of humility, accept constructive criticism with an open mind and treat my colleagues with due respect.

Overall, having my internship at eloPhotos has been a worthwhile experience. An experience that has built and launched my photography career beyond my initial expectation. My cumulative experience can perfectly be liken to a year old baby driving a BMW car based on the amount of knowledge acquired; no doubt “knowledge is power”. It’s been exactly a year down the lane, looking back, I have no regret.

Photographically yours,
Tosin Bakre

************************************************
Discover 5 reasons why you should learn photography at eloPhotos ACADEMY. A new weekend session begins January 12, 2013.
************************************************
Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
************************************************
For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

5 Reasons to Learn Photography at eloPhotos Academy


Find us on Google+

1) We’ve helped to build the foundation of more professional photographers in the last four years than any other training academy. Just ask the following outfits for confirmation: La Royal Photography, Red 19 Photography, 4labi 4tos, Mint Photos, Oleku Photos, Made fotos, Lamzy Photography, Greenshots Photography, Kakadu Photography, Jobi Photos, Freeze Photography, Photography by Maximus, Living Memories Photography, Novo Images, Sazzy E Cre8tive Concepts, Eastward Eden Photography, la Belleza Photography, Nobis Photography & L’enigma Studios.

2) Our seasoned facilitators are good at what they do. Although it’s hard to believe one could learn so much in just 10 days, we go the extra mile to make sure you fully comprehend what is being taught. Let’s just say you’ll end up saving yourself 9 years of stress and failure if you heed to what we teach within 10 days.

3) If after the first day of class you’re completely unsatisfied with what you’ve learnt, we’ll gladly refund your money if you request. We’re just that confident of what we teach.

4) Our emphasis is more on the person behind the camera and not just the camera itself. We believe that a photographer should be so grounded that he can use any camera that comes his way (be it Nikon, Canon, Sony or Olympus).

5) I, Oluwaseun Akisanmi, am one of the best people to have as your friend and mentor in the photography industry. Although I’m yet to win any award in photography, my goal is to raise world-class award-winning photographers. I usually don’t rest until I’m sure I’ve done my best to address whatever question you bring my way. Like a caring father, I will not let go of you until you make it in the industry. I usually don’t brag but that’s one thing I’m known for. Attend our academy and you’ll be our photography friend for life…..except we end up separating due to one party’s character flaw. Either way, you have little to lose.

Go ahead, give us a call on 08120129149 or 08023008873 and let’s help kick-start your photography career.

************************************************
Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
************************************************
For tips on growing your photography business, “like” our Facebook page, add us on your BlackBerry: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

Daystar Skill Acquisition Project SET 9: A New Class of Photographers


Just concluded a basic training program at Daystar for 48 students of photography. Attached are a couple of “creative” pictures taken by students in the class. Let me know the one you like the most & why.


***********************************************
Plan to attend the workshop on November 4: The Multi-Million Naira Photography Brand

************************************************
Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
************************************************
REGISTER FOR A PHOTOGRAPHY MODULE BEFORE December 28, 2012 and get 50% OFF. CLICK HERE for more information
************************************************
For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

 

The Gathering of 201 Nigerian Photographers


REGISTER FOR A PHOTOGRAPHY MODULE BEFORE December 28, 2012 and get 50% OFF. CLICK HERE for more information
++++++++++++++++++++++++++++++++++++++++++++++++
So we witnessed the largest gathering of Nigerian photographers on August 26, 2012. Attached herein are a few pictures taken at the recently concluded workshop on “Running a Profitable Photography Business”.

Facilitators included Kelechi Amadi-Obi, Yetunde Babaeko, Leke Adenuga, Shola Animashaun, Emmanuel Effiong-Bright, Folake Ojeikere & Ade Plumptre. If you missed this gathering of 201 Nigerian photographers, don’t miss the next workshop slated for November 4, 2012.

The Photography Revolution has begun.
Get a copy of Nigeria’s first photography magazine: PICTURE THIS. Click here for a list of agents near you

 

FINALLY OUT: PICTURE THIS Magazine


REGISTER FOR A PHOTOGRAPHY MODULE AT eloPhotos Academy TODAY. CLICK HERE for more information
++++++++++++++++++++++++++++++++++++++++++++++++

The long-awaited foremost photography magazine for hobbyists & professionals is out: PICTURE THIS.

For N1k it should be available in all major bookstores & magazine/vendors’ stands (in Lagos) within a week. However you can also arrange to get your copy from any of the partners listed below depending on the area that is closest to you.

Feel free to call us on 234-8079243366 or 234-7038244433 if there’s a location not listed herein that you can help out with. Like I mentioned earlier, more bookstores and magazine vendors will be added in a few days. For orders of 5 or more copies, kindly give us a call and we’ll deliver to any address within Lagos State. Feel free to share on your social media network.

———————————-
UNILAG, Akoka. Dolapo 08029494655 bbpin 238388A3

UNILAG, Dept of Mass Comm. Abiola Oladeinde 08025687884 bbpin 296E30C1

SURULERE:
1) Samuel 07038244433 bbpin 21894759
2) Michael 08063482462
3) Tosin 08028629706 bbpin 22CEF99A
4) Lara 08038930888 bbpin 2371B3F2

ABEOKUTA: Damilola 07066490511, 08027636933
bbpin 28B60E72

APAPA/AJEGUNLE: Maximus 08095001309
bbpin 271DF530

EGBEDA: Segun 08137544841 bbpin 294747E1

OGBA: Olusegun 08055591040 bbpin 227D6448

LEKKI/AJAH: Furz 08133215368 bbpin 229DF347

SHANGISHA: Dmayo 08080806882 bbpin 29F26582

BARIGA: Lekan 08035649655 bbpin 2775FEC1

FESTAC/AGO/OKOTA: Shade 08121110627 bbpin 28C98C5C

BERGER: Olamide 08024583984 bbpin 231798AC

AJUWON/AKUTE/IJU/CANAANLAND: Kikelomo 08028599886 bbpin 222C59E3

AKUTE/LAMBE: Favour 08024494106

AKOWONJO/IYANA IPAJA/ EGBEDA: Yemi 08023255066

IKEJA: Godson 08022313820

OGBA: Tosin 08022935383 bbpin 21F62AA8

WARRI,DELTA STATE: Michael 08025378879 bbpin 235A85A1

Mr Bode Adeosun
Business Centre
1,Thomas Laniyan Street,
ANTHONY VILLAGE, Lagos.
08068891515

Mr Bernard Ogbonna
TrippleSkills Communications
3,Thomas Laniyan Street, ANTHONY VILLAGE, Lagos.
08023939189

Lisha’s Books & Stationery Store
1, Alade Lawal Street, ANTHONY VILLAGE, Lagos.
08027563270, 08024228126

Mr. Joseph
QuickShop Supermarket
16, Oyedele Ogunniyi Street,
ANTHONY VILLAGE, Lagos.
08083278508

Mrs. Savini
Books 4 All Stores
28, Olorunlogbon Street,
ANTHONY VILLAGE, Lagos.
08033018080

Miss Blessing
HealthServe Pharmacy
4,Alhaja Oluwakemi street, ANTHONY VILLAGE, Lagos.
08165520994

Happiness alli
Airport hotel, awolowo way, IKEJA
08187665743

Oge
17 kodesho street, opp KFC, IKEJA
07035707027

Orji
44 awolowo way, IKEJA
08038184672

Mrs. Bukola Bolaji – 08033128835, 07023331224
S. Mofenik
9, Ajose Street, Mende-Maryland,
Lagos.

Hope – 08066005770
Branama Kitchen
11, Ajose Street, Mende-Maryland,
Lagos.

Mr. Olufemi A. Taiwo – 08033512502, 08055895167
Yes! Photography
11, Lateef Jakande Road, Agidingbi,
Lagos.

Chinwe – 08033030779
Mr. Kenneth, CEO – 08033079056
Ebili Junior Stores & Supermarket
18, Olorunlogbon Street, Anthony Village, Lagos

The Hub Media Store
Palms Shopping Mall
Lekki, Lagos

Laterna Ventures Limited
13, Oko-Awo Close, Off
Adetokunbo Ademola Street,
Victoria Island,
Lagos State, Nigeria

If you cant find a location near you and would like to be a distributor or sales agent, contact us on 234-8079243366 or 234-7038244433
*********************************************************************
For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

HELP!!! My Family Don’t Appreciate My Photography!!!


Find us on Google+

He sent me a bb message asking to see me urgently. He was frustrated. After finding his way to our office 24 hours later, he was getting ready to explain the ordeal he had been through.

His name is Lagbaja Tamedo & his cousin had approached him to ask for his photography services as his contribution to the forthcoming wedding. Since Lagbaja was financially broke, he had told the cousin that instead of making a financial contribution, he’ll give him a whopping 60% discount off the photography bill. The discounted bill would come to $320 (N50,000). He figured that should be enough to cover his basic cost of production for the album he’ll be delivering to the cousin. The cousin agreed to his terms.

3 weeks after the wedding, the cousin was calling my Lagbaja to ask for the wedding album. My friend asked him for the $320 payment he ought to have received before the wedding and an argument ensued. The cousin argued that he did not agree to pay such an amount and that he thought that the photographer will be giving his photography services free of charge. The cousin started insulting our photographer friend and that infuriated him (I.e. Lagbaja). This wasn’t the first time a family member will treat him thus. That was when he pinged me for my advice.

My first response was that he should accept responsibility for what has happened. I strongly advice against being so quick to “donate” one’s professional services to family members just because they’re family members. In my experience, it’s usually those closest to you that don’t seem to appreciate the creative juices flowing in your veins. Just ask Jesus when he attempted to do miracles in his hometown.

I asked him why he didn’t put it in writing so as to reduce the chances of an argument later on. I asked him why the cousin didn’t pay the discounted bill weeks before the wedding date. The chances of getting your bill paid by a client are significantly reduced if they don’t pay 80% of the bill 2-4 weeks before the wedding date: it will end up being another prayer point that the host of heaven will have to deal with. Like my mentor once said, God gave us a brain so we’ll give God less work to do.

I told him that one of the few people on earth I don’t bother writing an agreement for is my father: his memory is as sharp as Usain Bolt is fast. ALWAYS put everything down in writing. You’ll be grateful you did.

I asked him to go ahead and deliver the album to the cousin whether or not he pays because the photographer’s reputation will still be at stake. Although this was a hard pill to swallow, I knew that a disgruntled customer (or cousin) will be a better marketer of his/her experiences with you than a satisfied customer. An unsatisfied customer will tell 10 other people while a satisfied customer will testify to less than 5 people.

Finally, I convinced him to attend the forthcoming photography workshop on Running a Profitable Photography Business. He’ll have the opportunity learning great business tips from the likes of Kelechi Amadi-Obi, Leke Adenuga (QF), Shola Animashaun, Folake Ojeikere & Yetunde Babaeko.

———————————–
REGISTER FOR A PHOTOGRAPHY MODULE BEFORE December 28, 2012 and get 50% OFF. CLICK HERE for more information
———————————–
Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
********************************************************************
For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

 

Photography Courses at eloPhotos Academy


Find us on Google+

Module 1: Introduction to Digital Photography Gain control and confidence in your digital photography – with a strong emphasis on exposure. This course is designed to help you appreciate the different functions, controls and options in the exciting digital dimension. The class will also examine how aperture and ISO settings work together with shutter speeds to create different photographic effects.

Key Features
• Camera Wheels, Deals, and Decisions
• Aperture – Depth of Field & more
• Shutter Speed – Fast or Slow, Which Way to Go?
• White Balance
• ISO Settings
• Focusing – Understanding focus and how it relates to your image
• Flash – How to make the most from your flash, but not letting the flash make a mess of your image.
• To Shop or Not to Shop – a potential shopping list of accessories and other photo gear you may want some day.
• How to take better digital pictures.
• And many more.

Duration: 2 days
Course Fee: N40,000
DATES:
Weekday SETS: December 3 & 4, 2012 OR January 7 & 8, 2013
Weekend SETS: September 1 & 8, 2012 OR January 12 & 19, 2013.
Registration closes when a class of 20 students has been reached

Module 2: Lighting & Composition Whether you want to create compelling head shots, professional group or family portraits, or interesting self-portraits, you can learn how to successfully light and compose your subjects in an indoor, controlled studio environment. In this class we’ll teach you how to make the most of studio lights. Effectively use “Natural” light, Learn how to be sensitive to light, one of the two main ingredients that go into making great photographs. In this class you will find out how to become a “pro” at working with natural light. You will learn to use natural light to take your images to the next level – to having them be seen as fine art. You will explore topics that will immediately transform your work, such as backlighting and window light.

Duration: 1 day
Course Fee: N20,000
DATES:
Weekday SETS: December 5, 2012 OR January 9, 2013
Weekend SETS: September 15, 2012 OR January 26, 2013
Registration closes when a class of 20 students has been reached

Module 3: Business of Photography In this course, you’ll be deciding whether or not you need a studio. We’ll discuss the importance of documented agreements. Other topics to be discussed include: negotiating for a job, Creating a business structure, pricing your work, customer service, branding your photography and the importance of Packaging.

Duration: 2 days
Course Fee: N40,000
DATES:
Weekday SETS: December 6 & 7, 2012 OR January 10 & 11, 2013
Weekend SETS: September 22 & 29, 2012 OR February 2 & 9, 2013.
Registration closes when a class of 20 students has been reached

Module 4: The Digital Darkroom In this course you’ll learn the components of a photographer’s digital darkroom. You’ll also learn how to edit with Photoshop. Master the nuances of this powerful image-editing software. Do you find reading software manuals frustrating? Are you struggling to overcome the infamous learning curve that comes with Adobe Photoshop? Then join us as we deliver a great introduction to the program, and we always excels at answering your questions and critiquing your photos.

Key Features
• Basic Setup & Workflow
• Rotating and Cropping
• Layers and Levels
• Retouching with Cloning and the Healing Brush
• Curves, Color Balance, and Hue/Saturation
• Resolution, Image Sizing and Sharpening
• Fun, friendly introduction to Photoshop.
• Learn the basic functions, as well as special tips for enhancing and adjusting your images.
• Gain confidence in using Photoshop.
• Learn how to design an album with Photoshop
•Printing technologies, types of photography print papers, deciding to print in a Lab or at home.

Duration: 3 days
Course Fee:
N50,000
DATES:
Weekday SETS: December 10-12, 2012 OR January 14-16, 2013
Weekend SETS: October 6, 13 & 20, 2012 OR February 16, 23 & March 2, 2013.
Registration closes when a class of 20 students has been reached

Module 5: Website & Social Media for Photographers In this course you’ll learn how to design & manage your photography website using WordPress. You’ll also learn the importance of using social media (Facebook, Twitter, etc) as a necessary branding and marketing tool.

Duration: 1 day
Course Fee:
N20,000
DATES:
Weekday SETS: December 13, 2012 OR January 17, 2013
Weekend SETS: October 27, 2012 OR March 9, 2013.
Registration closes when a class of 20 students has been reached

REGISTER FOR ALL 5 MODULES & SAVE N20k. REGISTRATION CLOSES WHEN A CLASS OF 20 STUDENTS HAS BEEN REACHED.

VENUE:
12b Fagba Crescent, Off Acme Rd, Agidingbi, Ikeja

After making payment into our company account, send an email to info@elophotos.com to get a copy of the application form. Download the form, print, fill and bring it on the first day of class to the venue with two passport photographs along with the teller of the bank deposit. For further inquiries, contact us on 234-8079243366, 234-7038244433, 234-8120129149, 234-8101590358 or info@elophotos.com

You can also visit our Facebook page www.facebook.com/elophotos for more information

For the Digital Darkroom Module, it is recommended that you bring your laptop for editing your pictures

Refreshment & Course materials will be provided along with a professional digital SLR camera for each participant for practice sessions. Please note that the camera is for practice purposes during the training and would not be taken home by participants

Payment should be made into out Stanbic IBTC account 7200147969 (eloPhotos Studio Enterprises) or our GTB account 211744703110 (eloPhotos Studio Enterprises)

*************************************************************************

TESTIMONIALS

The basic course in Photography is the best thing that has happened to me this year. When I decided to take the course, I didn’t know what to expect, but now, I must say it has been worth my while. I have learnt so much already I can’t wait to go out there and start making magic through pictures. Big ups to Emmagination, Damilola “DAMELL” Elliot & Shola Animashaun, they really inspired me. Please, keep up the good work. Desi Okiemute

I have always thought of photography as a form of artistic creative expression. When I first began using a camera nearly 30 years ago, I always wanted to be able to take pictures that showed the beauty and variation that is the life experience all around us at all times. After the uncertain results that came out of my self taught efforts over the years, I finally got the opportunity for proper lessons with the Basic Course in Photography offered at eloPhotos Academy. After the first 3 lessons, I had already learnt some critical lessons that will enable me take the kind of pictures I have only previously dreamt of taking.”Painting with light”! That is a definition I have gained from the course.The course is a relaxed, practical and interactive one with several tips from experienced photographers. Very commendable training! Now it is up to me to decide to what level I want to take my photography – competent beautiful pictures as an amateur or as an artistic professional! Dr. Olayinka Longe

I really enjoyed the business aspect of the training. The lectures on character, integrity, packaging, good customer service and branding were awesome. In a nutshell, it was a wonderful decision I made by attending the training because I absolutely got more than my money’s worth. Oloyede Afolabi

eloPhotos is the place to be. Within the 8 days of the training, I’ve been able to acquire sound technical and theoretical skills in photography. The training package is so educative such that all the ingredients necessary for growth and development are included. I especially enjoyed the Branding and Marketing aspect of the training. In fact, I have decided to inform all my relatives and friends that they should not bother trying to get me a job in the telecommunications, or banking and oil industry; I’ve finally gotten a JOB. Olumide Oshikominu

___________________________________________________

…raising world-class photographers
———————————————————————————
Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
********************************************************************
For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

The Photography Gadget Criminal


So I’ve gotten more than a couple of pings and calls in recent times asking me for the best photography equipment to buy.

“Mr Seun, what do you think of the Canon 600D?”
“Mr Seun, should I buy the Nikon D4?”
“I’m thinking of buying a Bowens Gemini light kit”

The list goes on. But what is interesting is that fact that these questions are being asked by photographers that (in my own opinion) have “enough” gadgets to cater for their present photography needs. But NO, they tell me they want to be like me and have 3-8 cameras. Besides, (according to these perpetrators) that’s a good sign that you’ve “arrived” and are doing well in the industry.

The first question that I ask in an attempt to answer their questions is “Why do you think you need this new equipment?” Most of the time the answer I get is not sound business-wise. I understand that it is a good thing to have a backup camera, but that should not be at the expense of your bank account running into a ZERO balance.

And that leads me to the other question: why should you have to empty (or in some cases, BORROW money) your bank account to buy the Nikon D4 just because you want to be like Scott Kelby or Joe Mcnally? It might make sense emotionally but that is not a wise way to run a “profitable” photography business….especially if you’ve not gotten jobs recently and you’re assuming the new equipment will bring jobs…. Yeah right. In that case, I’ll tattoo the American flag on my forehead so I could be granted citizenship of USA.

So here’s my take if at all you’ve analyzed logically (not emotionally) your need for new photography equipment. If you’re planning to invest $6500 to buy a Canon 1Dx, it makes business sense to have an extra $6500 in your bank account after the purchase. If I’m going to buy a BMW Active Hybrid 540i for $60k, it will be foolish of me to proceed with the purchase if I do not have $60k in financial investment or reserves. This is a habit that is that is practiced by the wealthiest people on earth.

So if I feel I really need the BMW 540i that I’ve so much talked about, it will be to my advantage to start thinking of practical business activities that I would be engaged in that will ultimately fetch me $120k. For only then will my wealth extend beyond the gadgets or possessions in my possession.

So before you commit another crime of buying equipment that you probably don’t really NEED yet, think twice and consult the opinion of at least 3 mentors. Enough written.

To learn more about the business success habits of great photographers, plan to attend the forthcoming forum on taking your photography business to the next level. Next session is Sunday August 26, 2012. Facilitators include Kelechi Amadi-Obi, Yetunde (Camara Studios), Leke Adenuga, Shola Animashaun & ………. Be part of the largest gathering of professional photographers in 2012. Your business will not remain the same. More details to come.

Photographically Yours,

Oluwaseun Akisanmi
———————————–
Discover 5 reasons why you should learn photography at eloPhotos ACADEMY. A new weekend session begins January 12, 2013. Register before December 28 & get a 50% discount
———————————–
Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
********************************************************************
For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

 

The Wedding Kelechi Amadi-Obi offered to cover for $600


Find us on Google+

So while discussing with a photographer colleague the other day, I asked him how much he enjoyed covering Celebrity X’s wedding. He laughed it off and went ahead to give a break down of the deal. Now before you proceed, please note that this is not fiction: it happened to people I (and perhaps U) know very well. We’ll call the photographer C & the celebrity X.

Photographer C first met Celebrity X earlier this year when he came seeking for the services of a professional photographer. C came highly recommended and the meeting was arranged. Upon arriving at the studio of C, X was shocked when he was given a bill of $500 for the session. “But it’s just a few soft copies I need” X exclaimed. “I know this one photographer J that can give me this same session for $80″, he continued. C explained that that was the worth of the value he was bringing to the table and that photographer J was probably also charging what he felt he was worth”.

After much discussion and pleading, photographer C decided to do the session for Celebrity X without charging a dime. Knowing that Celebrity X was very popular, perhaps it will go a long way in establishing a rapour that will bring more business in the future, he thought. The session came, the session went and over 30 soft copies later, Celebrity X was convinced that there are PHOTOGRAPHERS & there are photographers. He loved the pictures. I loved the pictures. The resulting pictures were so beautiful that I even considered going for a training session with Photographer C on how to use “studio” lights.

Fast forward to a few months later, Celebrity X came back for some more. This time he was getting married and required the world class services of photographer C for the wedding day. But first, Celebrity X needed a pre-wedding session so the pictures could be used to “advertise” to the world that “Lagbaja & Tamedo” are getting married.

Once again, Celebrity X was shocked at the bill that was presented him for the pre-wedding session. “Haba, don’t forget that you’re the one covering the main wedding”, he kidded. “Do you want to scare me away now?” After much pleading and nagging, photographer C gave a discount for the session. He figured that since he’ll be covering the wedding, he has little to loose.

Once again, the pictures that ensued proved to Celebrity X that photography was indeed the Divine calling of photographer C. The pictures were (according to the choice of words used by one of my clients) “tastefully finished”.

Alas, the wedding day drew nigh. It was time to finalize the photography details of the main day. Once again, Celebrity X shouted when he got a bill of over $2000. Now at this point, the gentleman in photographer C was already getting angry. “What does this man take me for?” he asked himself. What made matters worse was when Celebrity X blurted out that “even Kelechi Amadi-Obi has offered to collect $800 for covering the wedding”.

The indirect question being posed to my colleague was thus: “Who are you to charge me more than what Kelechi has offered to take?” To say that photographer C was furious will be an understatement of the year. He nicely told Celebrity X to proceed with using the services of Kelechi Amadi-Obi since his (i.e. Photographer C) bill is not favorable.

Now at this point you need to understand that Celebrity X is the type of client that although I would have turned down since the first meeting, many photographers would have considered it a privilege to be his official wedding photographer. He was well known. He’s still very well known.

Although I knew (just like photographer C) that Celebrity X was lying through his teeth, I decided to call and confirm if indeed Kelechi covered the wedding. I called Kelechi Amadi-Obi’s studios 3 days ago (June 25, 2012) and discussed the issue with them. I wanted to confirm if it was indeed true. His project Manager laughed me off and said “that is a BIG LIE”. He told me that the minimum Kelechi takes for a wedding coverage and delivery of soft copies on a cd is $6000. (WoW. When I grow up, I definitely want to be like Kelechi.)

So what lessons are to be learnt here? You be the judge. But whatever it is you’ve learnt from this, please make sure it includes not being ridiculed or tossed to & fro by a potential client that might look or talk like Celebrity X. I eventually met a photographer that saw the wedding pictures of X (let’s no longer call him a Celebrity): the pictures were “nothing to write home about” for a person of his class.

Buttom line is this: know your worth, price accordingly and don’t take sh** from anyone that seeks to ridicule your great work (assuming ofcourse it’s great) by comparing you to another photographer.

By the way, if you were Photographer C, what would you have done in each scenario of meeting X. (This is definitely an interesting simultaneous equation in which it isn’t necessary to Find X).

———————————–
Discover 5 reasons why you should learn photography at eloPhotos ACADEMY. A new weekend session begins January 12, 2013. Register before December 28 & get a 50% discount
———————————–
For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

What’s the family price?


So I got a call from one of my dad’s friends. She was calling to make inquiries on how much we would charge her for covering her sister’s forthcoming wedding. I explained to her that our packages start from $2000 and was surprised when she shouted back at me the amount I mentioned. That’s when she asked me “what’s the family price?” I explained to her that I don’t give discounts and she was really surprised for the second time.

For me this was business and one way or the other we all belong to a family. Whether it’s the family of God, church family, family of your enemies or one’s household family, the fact that I’m associated with you one way or the other should not automatically translate into charging less than our standard package. To me business was business.

The fact that you know the CEO of Coca-cola, MTN, Guinness, or Exxon-Mobil does not mean you would pay lesser for their services than what every other person was paying. If that was the norm, then having family as one’s clients would not make one’s business profitable.

As I explained further to her, she was shocked that I would talk to her that way. I wasn’t rude and she knew it: I was just being real with her. As she laughed on the phone she shouted “Mr Seun Akisanmi, is that what it has come to?”. I told her that giving discounts will not benefit me as I do not want to be 70 yrs old before I make enough money to buy a house. I’m not greedy but just think that it wouldn’t be a bad idea if I buy my dream house this year. I’m fed up with being a tenant: its high time I own my house.

I told her that its not good for my business if I give her a discount for the wedding day and someone else calls me later to book us at our “standard rates” for that same day. It won’t be good for my business, family or no family. I told her that it isn’t a bad idea if I’m giving my dad a monthly allowance of $6000 considering all he has done for me & it is with the money I make that would enable me to do that. She laughed.

I asked how much her budget was so I could recommend another photographer I can vouch for. She said she had no budget. I hate when potential clients tell me they have no budget. Usually it implies that they don’t value photography enough to “plan” for it. She concluded that she’ll call me back in 24 hrs. Its 24 hrs after the 24 hrs and I still haven’t gotten the call.

In my experience, the concept of “family price” is one that isn’t too good for business in the long run. How do you eventually convince them that there’s no discount when they come again and again.

Although it’s up to you to decide whether or not you want to offer “family price”, its something that tends to backfire more times than you would expect.

Its your call

N.B. Its ok to share this on your facebook wall or twitter if you’ve ever been asked that question: “WHAT’s THE FAMILY PRICE?”
———————————–
For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos