The Multi-Million Naira Photography Brand: A Photography Workshop


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Our bimonthly gathering of professional photographers is here again. Come network with over 200 photographers in the industry. Come learn what it takes to grow an irresistible world-class photography brand.

Facilitators:
EMMANUEL EFFIONG-BRIGHT: Branding can sometimes be a very complex concept to teach. Without much hype and publicity, Emmanuel Effiong-Bright (Emmagination) has grown to become one of the most creative facilitators on the subject of ideas and brand development.
For someone who has facilitated human resource development sessions for top brands like SAMSUNG/IYF, TOTAL, LM ERICCSON, METRO EYES and FIRST BANK, it’s not difficult to see why he brings the same level of commitment to SME brand education and development.
ELOPHOTOS, ASHERSMITH DESIGNS and FLAWLESS are just some of the envied SME brands Emmagination has helped re-engineer. Visit his site at www.emmaginationconsulting.com

RICHARD BAMIDELE-EKO: He has been instrumental in the building of the Kelechi Amad-Obi Studios brand in the last five years, which has not known a better last year. His wealth of experience in the business side of the photography profession will be of great benefit to all who seek to improve the processes that invariably grow world-class brands.

Date: Sunday November 4, 2012

Time: 2pm – 7pm

Venue: Our Place, (A2W New Corporate Head Office) 7 Olufunmilola Okikiolu, off Toyin street, off Allen Avenue, Ikeja

Fee: N2,000 before October 31, 2012. N2,500 thereafter. Make payment into our GTB account (0007361345 elophotos studio enterprises)
After paying, Send an SMS to 08101590358 with names of participants and/or photography business name. Bring teller/payment confirmation to venue. For questions/inquiries, contact Favour (08024494106) or Tosin (08022935383)

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Why I Would Not Be A Great Photographer


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My name is Lagbaja Alakori Tamedo, chief photographer at Lagbaja Alakori Tamedo Photography. I am one you would consider a professional photographer: one whose main source of livelihood comes from providing people with the photography services they need & want. I’ve been in the business now for over 1 year and I think its safe to say that I’ve “paid my dues”.

I recently sat down one saturday morning and attempted to diagnose the source of some of the symptoms I seem to be experiencing in my life and business. I realized that business has not been “moving” in the last 6 months as much as I thought it would and I decided to pen out reasons why I don’t think I will turn out to be a “GREAT” photographer in this industry.

First of all, I realize that I don’t seem to rub minds with photographer friends and colleagues that have been labeled as “successful” by many standards. I mostly hang out with fellow photographers that don’t challenge me to be a better person all-round. I realize that even though I’ve been to seminars where the likes of Kelechi Amadi-Obi, Scott Kelby, Shola Animashaun and Tunji Sarunmi have lectured, I still haven’t seen the effect on my business. Could it be that I procrastinate on the implementation of the advice given me by these people. I think so. I prefer gossiping with my fellow like-minded compatriots on how much better “technically” we are compared to those so-called “successful” photographers that depend on the use of Adobe Photoshop to make their works stand out. Heck, my pictures are wonderful straight out from the camera. ….Yet I seem not to make a comfortable living from this booming venture.

Secondly, I realize that I’m not too keen on making my customers satisfied no matter what. On the contrary, I seem to be meeting a lot of customers that complain and nag about how they want their face airbrushed or the background of their pictures changed to the White House. Why can’t they just understand that I don’t like any form of “advance” editing that will distort the state of my original artwork. Yes, I know they’re the ones paying but for heaven’s sake, I’m the one creating the images…I’m the artist.

All these people that call themselves “clients” are just so hard to please. I’m tired of returning their missed calls or calling them just to say hello and wish them “Happy Birthdays” & “Happy Anniversaries”. Their complains break my heart. If only they know how much I try to please……. Perhaps I should really consider reading the 2 books recommended by my psychologist Sam Adeyemi: 1) How to win friends & influence people by Dale Carnegie & 2) You can negotiate anything by Herb Cohen. Maybe the books will help. Maybe not. I would never know until I read them.

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REGISTER FOR A PHOTOGRAPHY MODULE BEFORE December 28, 2012 and get 50% OFF. CLICK HERE for more information
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Thirdly, I can’t seem to remember the reason why I decided to go into photography in the first place. Was it the passion I thought I had or was it because I was inspired by how much money could be made when I saw photographers like Yomi Siffre & Fred Eikonworld charging big bucks for weddings 5yrs ago. Was it just for the money that I ventured into this business. I can’t seem to remember. All I remember was getting a $4000 loan from my uncle Bill Gates Tamedo to buy the Canon 5d MK II kit that I started my business with. May God help me

Lastly, I seem not to have the capacity to collaborate with people that are bent on promoting the industry for good. For example, one would think I would be glad to witness the recent launching of a Nigerian photography magazine, PICTURE THIS. The first thing that crossed my mind was “who is this Igbo guy trying to rip us off by selling in print what we already know about”. Then to make matters worse, the publisher chose to use Kelechi Amadi-Obi as the front cover of the first edition. By what standard are they even using to say that he is a role-model. If only they know how much better my works are than Kelechi’s…… The point is, it’s just difficult for me to support or be a part of anything that will help the industry grow beyond catering for my bank account.

These are some of the reason why I feel I “MAY” not turn out to be a great photographer. Maybe I should consider being a make-up artist or carpenter….. May God help me. Perhaps more importantly, I should seriously consider attending the photography workshop organized by eloPhotos on November 4, 2012 at Ikeja.

This is my plight. This is my dilemma. Or what do you suggest I do to remedy my situation?

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HELP!!! My Family Don’t Appreciate My Photography!!!


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He sent me a bb message asking to see me urgently. He was frustrated. After finding his way to our office 24 hours later, he was getting ready to explain the ordeal he had been through.

His name is Lagbaja Tamedo & his cousin had approached him to ask for his photography services as his contribution to the forthcoming wedding. Since Lagbaja was financially broke, he had told the cousin that instead of making a financial contribution, he’ll give him a whopping 60% discount off the photography bill. The discounted bill would come to $320 (N50,000). He figured that should be enough to cover his basic cost of production for the album he’ll be delivering to the cousin. The cousin agreed to his terms.

3 weeks after the wedding, the cousin was calling my Lagbaja to ask for the wedding album. My friend asked him for the $320 payment he ought to have received before the wedding and an argument ensued. The cousin argued that he did not agree to pay such an amount and that he thought that the photographer will be giving his photography services free of charge. The cousin started insulting our photographer friend and that infuriated him (I.e. Lagbaja). This wasn’t the first time a family member will treat him thus. That was when he pinged me for my advice.

My first response was that he should accept responsibility for what has happened. I strongly advice against being so quick to “donate” one’s professional services to family members just because they’re family members. In my experience, it’s usually those closest to you that don’t seem to appreciate the creative juices flowing in your veins. Just ask Jesus when he attempted to do miracles in his hometown.

I asked him why he didn’t put it in writing so as to reduce the chances of an argument later on. I asked him why the cousin didn’t pay the discounted bill weeks before the wedding date. The chances of getting your bill paid by a client are significantly reduced if they don’t pay 80% of the bill 2-4 weeks before the wedding date: it will end up being another prayer point that the host of heaven will have to deal with. Like my mentor once said, God gave us a brain so we’ll give God less work to do.

I told him that one of the few people on earth I don’t bother writing an agreement for is my father: his memory is as sharp as Usain Bolt is fast. ALWAYS put everything down in writing. You’ll be grateful you did.

I asked him to go ahead and deliver the album to the cousin whether or not he pays because the photographer’s reputation will still be at stake. Although this was a hard pill to swallow, I knew that a disgruntled customer (or cousin) will be a better marketer of his/her experiences with you than a satisfied customer. An unsatisfied customer will tell 10 other people while a satisfied customer will testify to less than 5 people.

Finally, I convinced him to attend the forthcoming photography workshop on Running a Profitable Photography Business. He’ll have the opportunity learning great business tips from the likes of Kelechi Amadi-Obi, Leke Adenuga (QF), Shola Animashaun, Folake Ojeikere & Yetunde Babaeko.

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REGISTER FOR A PHOTOGRAPHY MODULE BEFORE December 28, 2012 and get 50% OFF. CLICK HERE for more information
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Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
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Running a Profitable Photography Business


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Our bimonthly gathering of professional photographers is here again. Come network with over 100 photographers in the industry. You’ll have the opportunity of knowing how the following “Photography Businessmen & Businesswomen” operate profitable businesses in the photography industry: Kelechi Amadi-Obi, Leke Adenuga, Yetunde Babaeko, Shola Animashaun & Folake Ojeikere. Be one of the first in Nigeria to get an autographed copy (by Kelechi Amadi-Obi) of PICTURE THIS Magazine which will be launched on that day.

Date: Sunday August 26, 2012

Time: 2pm – 7pm

Venue: Best Western Lagos Ikeja Hotel, 12 Allen Avenue, Ikeja

Fee: N1,000

Facilitators: Seun Akisanmi, Kelechi Amadi-Obi, Leke Adenuga, Shola Animashaun, Yetunde Babaeko & Folake Ojeikere

Send an SMS to 08101590358 to register & confirm attendance. Text should include names of participants and/or photography business name. Registration closes August 24, 2012

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Plan to attend the next session of Basic Course in Photography
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For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos