“Google to Start FREE Photography & Makeup Services”


Now imagine you wake up on #Nigeria‘s #Independence day celebrations to discover that #Google just gave Nigerians a birthday present. Imagine they just announced that they’ll be starting, effective #October1, a #photography & makeup service arm of the multi billion dollar company. To make matters worse, imagine that you – the reader of the supposedly-good news – are either a #photographer or a #makeup artists.

HOW WILL THIS ANNOUNCEMENT AFFECT YOUR #BUSINESS?

My goal wasn’t to intentionally deceive you with a blog title that has the #potentials to render thousands of #photographers and #makeupartists #jobless. My goal is to bring to our conscious awareness the fact that it’s becoming paramount the need for us to reinvent everything we know about photography, makeup & business generally. Most of us never undertook any serious level of business education before starting our businesses and it’s affecting us whether or not we acknowledge it. My campaign is for us to have a serious rethink of how we run our artistic businesses.

I know for sure that many of us will be terribly affected if Google decides to launch such services. Their concept of #FREE will cause many of us to either sell our gadgets to survive, or move into other unconquered Google fields so we could barely survive. Imagine they start by #advertising that #passport pictures is for free. Anyone who goes to Google #Photos can get up to 200 free passport photographs yearly. Anyone who goes to any of their branches can have a free #portrait #session and get all their high resolutions softcopies for free. Anyone who visits their makeup saloons will get their first 10 sessions absolutely FREE. Truth is it won’t be funny at all. Many of us will literally cry, complain and declare that the #Antichrist has come in the form of an unmercifully evil company.

This may seem like an extreme example to give but if we don’t rethink everything we know about how to run a photography/makeup business (or any other business)…….. Everything about #pricing, #marketing,#copyrights, #negotiations, customer service, #EVERYTHING…..the end will definitely be upon us.

I’ve had my own share of challenges this year (& still going through some now) and my rethinking process has been the reason why I’ve not been active on some online social media platforms. My rethinking process has even led me to sell a few things many people consider as assets in order to invest in a BIGGER dream process. Trust me selling off our ********** wasn’t funny at all but I believe without doubt there will be results in a few months…. Many of us (myself inclusive) spend too many unproductive hours daily on #Facebook, #WhatsApp, #Twitter, #Instagram begging for people’s approval and attention when all we need to do is to spend time to invest in something so radically different that will make the likes of Ty Bello, President #Obama, Bayo Omoboriowo, Kelechi Amadi Obi or Santa Claus call us for advice. Some of us need to take 1-4 weeks off to restrategize and rethink our processes before the unthinkable & unbearable comes upon us.

Please note that this message is NOT for everyone. I don’t write it as someone professing to know much. It’s just a challenge to a few people who care to take note to invest radically in new #inspirational ways of doing things.

The #books we’re #READING and the friends we’re KEEPING (or #mentors we’re FOLLOWING) will very well be a BIG determinant in how we’ll be #LIVING in 2 -10 years. A word, like they say, is enough for the wise. What will you do if #Google decides to move into your industry and provide the #products & #services you presently provide? Well if you’re travel consultant or tour guide, you might want to unbiasedly analyze how Google’s new baby, #GoogleTrips, will affect your business. Happy Independence day to everyone.

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For those that couldn’t make this year’s Nigeria Photography Expo & Conference (NiPHEC), all he videos have been uploaded to our YouTube channel for you to download. Even if you attended, you might still want to watch it over again at youtube.com/niphec

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A Photography Internship Without Regret


There is a common saying which says “there is no limit to learning in life; in any place we find ourselves there are always salient lessons hidden that we patiently need to learn if moving to the next level is our utmost desire. Also, it is often said that the very second a man stops learning, he immediately starts his journey to the grave beyond.

Hi everyone, am elated entering the creative writing chamber once again after a few weeks break, not that I just decided to fold my hands,  it’s just that l’ve been occupied with other creative stuffs except writing. As a matter of fact my presence right now is to share in details diverse lessons I have learnt as an intern at eloPhotos which all together has made me a better person & Photographer.

Without much ado, let me delve into these lessons one after the other. Being an intern at eloPhotos has helped me in setting specific goals and working towards achieving them has made me believe strongly that having directional goals go a long way in turning unique dreams into reality even in the face of all odds. Now talking  about goals, I understood that your goal doesn’t have to be an edifice at the onset (am not saying we shouldn’t have lofty dreams), we can as well start from little. Making deliberate plans to achieve daily set goals invariably builds one’s confidence to achieve greater long-term goals.

Also, the business, creative & technical side of photography is something have been exposed to at eloPhotos academy. I have embraced them heartily and it has been a platform for me to build a world-class photography brand. Needless to say I’ve joined eloPhotos  in the cause to changing the shallow mindset of the populace as regards Nigerian Photography.

The next lesson I will like to share on is ATTITUDE which entails right & positive disposition to work and to people, especially one’s colleagues. I realized that one’s disposition to work (i.e. ability to do things appropriately and to carry out assignment with or without supervision) helps in bringing out the best in me. Likewise, our manner of speech, temperament, and approach to people either make or mar our success in life. Human relation is a crucial factor which needs to be developed more than the creative pro-skills.

Being at the right place at the right time, with the right knowledge and tools are essential in making an impact in life. Also, making adequate mental, physical preparation for rare opportunities that seldom comes our way is something that requires conscious effort.  And the more opportunities I tend to have to hold the camera and shoot, the more confidence I gather and this is a universal principle which applies to all. Hence, confidence, a good self esteem and vital photography elements are what you get on platter of gold at the academy.

However, in case you are having difficulties in getting your brand accepted by the masses (out there), it won’t take you forever to learn the right marketing skills to apply to bait your targeted clients. Trust me, it works effectively. Your next challenge will now be timeliness, managing and treating your client right. The bottom line invariably should be your clients which ultimately turn out to be your indirect marketers.

Readers are leaders. At this moment, I would like to buttress two traits simultaneously.  The reading habit and the leadership traits. Howbeit differently they exist, they are neatly interwoven. “You can’t give what you don’t have”. Learning under a gem that exhibits a reading culture as his second nature has intensified my curiosity and broadened my horizon thus making me yearn for more. The academy is the one adequately equipped with a library of books that address key issues in the business arena. The more I make the library my companion, the more I receive an in-depth insight on the subject matter.

Punctuality is the soul of every business. Perhaps you were born with lateness habit and you are considering yourself a CEO in the next few months, you better look for a solution centre to drive that habit far from your reins.  Clients have tagged many photographers as perpetual late-comers which I don’t think is a good testimonial to any brand. To curb this, at eloPhotos academy, cultivating a punctuality habit is one of those traits learnt though not penciled in black and white as part of the module.

Moreover, I have learnt to go about my daily activities with a deep sense of humility, accept constructive criticism with an open mind and treat my colleagues with due respect.

Overall, having my internship at eloPhotos has been a worthwhile experience. An experience that has built and launched my photography career beyond my initial expectation. My cumulative experience can perfectly be liken to a year old baby driving a BMW car based on the amount of knowledge acquired; no doubt “knowledge is power”. It’s been exactly a year down the lane, looking back, I have no regret.

Photographically yours,
Tosin Bakre

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Discover 5 reasons why you should learn photography at eloPhotos ACADEMY. A new weekend session begins January 12, 2013.
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Paying for the Services of a Fellow Photographer


So a colleague I respect sent me a few questions on how much he should pay for the services rendered to him by another photographer. I decided to share here because I know a few other photographers that need this info.

Q 1: How much will you charge per day if I want you to shoot a wedding with me?

It depends on the experience and expertise of the photographer that’s in question. The fee I’ll pay Shola Animashaun to assist me on a concert will not be the same amount I will pay a student that just graduated from our photography academy. I would also consider if the photographer would be using his camera or if it will be provided by the “employer.” I’ll recommend paying the photographer at least N10,000 extra if he’ll be using his camera and external flash. Consider that to be the cost of renting the equipment.

In most cases, I would consider paying a seasoned photographer between N10,000 & N40,000 per day for assisting. If there’s a mutual understanding between both photographers, you could leverage on goodwill and trade by barter. I’ve assisted a few photographers without being paid a dime and they’ve equally returned the kind gesture by helping to teach a photography class when I couldn’t make it. It helps if the photographer also is your friend.

Q 2: What if the job is outside your state of residency (eg Lagos state).

I would consider paying enough to cover the 1 or 2 extra days the photographer will spend to get to & from the destination. Sometimes it also depends on the type and location of event. I would gladly not accept a token if I was told to assist some photographers on jobs that might look like the type I eventually want to get.

An example will be the turbaning ceremony of the CBN governor we covered earlier in the year. The job was actually commissioned to Halima Abubakar (L’enigma Photos) shortly after she finished from our photography academy. As it is my custom, I went all the way to help make it work for her. Assisting her on the job was an opportunity to learn more about the culture in Kano. I had never met the CBN governor before and thought it would be an adventurous challenge to cover an event of such magnitude. Although I really wasn’t expecting to be paid, I blessed God for her life when I got a message from her telling me she had credited my account with money I was in dire need of at that time. I would gladly assist her any day.

That brings me to my second point. It also helps if the photographer is your friend. There’s likely to be more freedom in discussing money matters when the person is first your friend. Although, that should not be an excuse to take one another for granted. Although it can be quite difficult to put a price tag if the job is outside Lagos, working with a photographer who is also your friend would probably not cost you much.

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Discover 5 reasons why you should learn photography at eloPhotos ACADEMY. A new weekend session begins January 12, 2013.
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Q 3. How much will you charge if you’re responsible for taking all the pictures and giving me on a CD/DVD?

In this case, I would consider paying the photographer well especially if he would have no right to use the pictures for his portfolio. Sometimes it can be painful when you don’t pay the photographer what you both agree only for you to see the images on the photographer’s website or facebook page. This is one thing that I feel is wrong. If you’re assisting a photographer to cover an event, in most cases you’re actually relinquishing your rights to use the pictures for your portfolio.

There are photographers that do this and I don’t feel it is right. This is one reason why I wouldn’t bother stressing myself to call on some photographers to assist me on any job. At the end of the day, they usually go about posting the pictures online and claiming they got the job and all.

For a guide on a specific amount to pay, I feel it’s fair if you can pay the photographer a MINIMUM of N30,000 especially if you’ll not be providing a camera. In one situation, I have even collected N15,000 from a photographer friend for a day’s coverage and I understood I couldn’t use the pictures for myself. The photographer has returned the favor in more ways than 1 and I’ll gladly work with him again if I’m not busy on the day in question.

That’s my take on that. If anyone know’s of a better & more detailed guide to pricing situations like these, I’ll appreciate if you drop a comment so we can all learn.
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PHOTOGRAPHERS’ ROAD TRIP TO GHANA


So I got a travel agency to help put together a road trip for photographers. Date is February 3rd – 9th, 2013. We need a minimum of 15 photographers to make this happen. Cost comes to N85,000 per photographer and will cover transportation, accommodation and feeding. Deadline for registration is January 18, 2013 so start planning ahead.

SOME OF THE PLACES TO VISIT ARE LISTED BELOW

1. Ouidah (REPUBLIC OF BENIN)

Snake Village
It has a Snake Village where Snakes are Sacred and are being worshipped today. Pictures are allowed and you may hold and put snakes around your neck, if you are brave enough. There has never been any case of Snake bite reported. So, be brave! The Snake temple is still functional and Snakes are still being worshiped.
“Point of NO Return”
A memorial to slavery at the beach of Ouidah, one of the large slave-trade ports in Africa, a main departure point for those sold into slavery between the 15th and 19th centuries.

Slave Route
The Slave Route – a small 4km long road, is the route through which Slaves followed to board the vessels of the slave trader. They pass through the gate (Known as Point of No return) to where the vessels are waiting. The vessels sail and take them to the slave market.
The road is lined with fetishes, statues and small villages from the city to the fabulous beaches.

Discover 5 reasons why you should learn photography at eloPhotos ACADEMY. A new weekend session begins January 12, 2013.

2.Kwame Nkrumah Mesoleum

This is the last resting place of the first President of Ghana, who was a famous pan-Africanist. The Centre consists of a museum of his life and works, the mausoleum, and his statue, which stands on the spot (the Polo grounds as it used to be called) where he declared Independence for the country on 6th March, 1957.

3.Independence square

The venue for many national celebrations, dominated by the independence arch and the memorial to Unknown Soldier

4.Culture and Arts Center

The Centre’s arts and crafts bazaar and traditional textile market is the best place in Accra to find traditional handicrafts from all over Ghana. You have to be prepared to bargain hard here, starting prices are inflated. Some of the interesting items to be found include, Kente items, woodcarvings drums, local leather bags, beads and imported items from surrounding countries

5.Boti Village

Umbrella Rock

The Umbrella Rock is about thirty minutes’ walk in the forest from Boti falls. The umbrella Rock is sited on a high land and thus, making it possible to watch nature hundreds of miles away into the green. The arrangement of the rocks are in the form of an umbrella. One rock lies on top of the other, relying on only a small pivot point on the one below. Other tourist who are willing to adventure lean a ladder to the rock on the top and climb to its top. From there, beautiful forest view is right in front not forgetting the nice air breeze

Three Head Palm Tree

The three-headed palm tree has a huge stem base and from this singular stem base are three separate stems growing into the sky. The diameter of the base is about 126cm and the three stems have a diameter of about 70cm each. The height of the trees or three headed tree is about 3.2 m. It has huge lushly green leaves like any other palm tree.

Boti Waterfalls (Twin Waterfall)

Boti Falls is a 30m high waterfall within the Boti Forest Reserve about 30 minutes east of Koforidua. A small hike down some stone steps takes you to the waterfall with a pool at the base, which is safe for swimming. Boti falls is actually made up of two waterfalls. According to the local people the big one is the male and the smaller one, a female. When the two merge, it is said that they are mating. The merging forms a rainbow.

6. Elmina Castle (Cape Coast)

It was built in the 1480’s and occupied by different Europeans and ostensibly fortified to defend their ‘territories’ and to enhance and protect their ‘gold trade’. The castles’ warehouse-trade, were later converted to dungeons to facilitate the slave trade, the last stop for slaves to await shipment to their destinations to suffer their fate.

7. Kakum National Park (Canopy Walkway)

This is Africa’s first forest walkway; the fourth of its kind in the world. It was commissioned in 1994. It is a bowel-loosening canopy which 350m long suspended bridge, seven in number and strung firmly unto 7 tall trees 30m above lush forest floor.

8. Aburi Botanical Garden:

This one of the most beautiful, peaceful and fascinating places in Ghana. Opened in March, 1890, and covering 64.8 hectares and overlooking the Accra coastal plain from an elevation of 370 to 460 metres above sea level, the Aburi Botanic Garden is a must experience for every Ghanaian as well as visitors to Ghana. Butterfly and bird lovers would love Aburi Gardens for the presence of many species of butterflies and birds that would come so near as if wanting to perch on one’s head. Another delight of Aburi Botanic Garden is the blossoming mixture of indigenous and exotic trees of global importance, aesthetics and medicinal properties

9. Mokola Market

One can obtain beautiful African Textiles, Foodstuffs, Traditional clothes, shoes, cosmetics, etc. It also houses a bank, restaurants, offices, etc. Because of its central location it enjoys a lot of patronage from residents in Accra and tourists alike.

 10.Dodi Island

The Dodi Island became one of the displaced settlements when the Dam was constructed in the late 1960’s. It covers approximately 55 acres of space. The inhabitants on the Dodi Island are friendly and accommodating. They normally welcome visitors with a traditional cultural dance, agbadza from the Volta Region. Their primary occupation is fishing. The Volta River Authority and the Hotel have plans of developing the Dodi Island into a world class tour site.

11.Labadi Beach

Is the busiest beach on Ghana’s coast. It is one of Accra’s few beaches and is maintained by the local hotels. An entrance fee to those not staying the hotels is charged. On holidays and weekends there are often performances of reggae, hip-life, playback, and cultural drumming and dancing

12. Next Door Beach

Is a rocky beach with purple sand and a great subject for Professional Photographers.

13.   Accra Metropolitan Tour

14.   Volta Region
Interested participants should send a mail to info@elophotos.com for more details

5 Reasons to Learn Photography at eloPhotos Academy


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1) We’ve helped to build the foundation of more professional photographers in the last four years than any other training academy. Just ask the following outfits for confirmation: La Royal Photography, Red 19 Photography, 4labi 4tos, Mint Photos, Oleku Photos, Made fotos, Lamzy Photography, Greenshots Photography, Kakadu Photography, Jobi Photos, Freeze Photography, Photography by Maximus, Living Memories Photography, Novo Images, Sazzy E Cre8tive Concepts, Eastward Eden Photography, la Belleza Photography, Nobis Photography & L’enigma Studios.

2) Our seasoned facilitators are good at what they do. Although it’s hard to believe one could learn so much in just 10 days, we go the extra mile to make sure you fully comprehend what is being taught. Let’s just say you’ll end up saving yourself 9 years of stress and failure if you heed to what we teach within 10 days.

3) If after the first day of class you’re completely unsatisfied with what you’ve learnt, we’ll gladly refund your money if you request. We’re just that confident of what we teach.

4) Our emphasis is more on the person behind the camera and not just the camera itself. We believe that a photographer should be so grounded that he can use any camera that comes his way (be it Nikon, Canon, Sony or Olympus).

5) I, Oluwaseun Akisanmi, am one of the best people to have as your friend and mentor in the photography industry. Although I’m yet to win any award in photography, my goal is to raise world-class award-winning photographers. I usually don’t rest until I’m sure I’ve done my best to address whatever question you bring my way. Like a caring father, I will not let go of you until you make it in the industry. I usually don’t brag but that’s one thing I’m known for. Attend our academy and you’ll be our photography friend for life…..except we end up separating due to one party’s character flaw. Either way, you have little to lose.

Go ahead, give us a call on 08120129149 or 08023008873 and let’s help kick-start your photography career.

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Daystar Skill Acquisition Project SET 9: A New Class of Photographers


Just concluded a basic training program at Daystar for 48 students of photography. Attached are a couple of “creative” pictures taken by students in the class. Let me know the one you like the most & why.


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Plan to attend the workshop on November 4: The Multi-Million Naira Photography Brand

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Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
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REGISTER FOR A PHOTOGRAPHY MODULE BEFORE December 28, 2012 and get 50% OFF. CLICK HERE for more information
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The Gathering of 201 Nigerian Photographers


REGISTER FOR A PHOTOGRAPHY MODULE BEFORE December 28, 2012 and get 50% OFF. CLICK HERE for more information
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So we witnessed the largest gathering of Nigerian photographers on August 26, 2012. Attached herein are a few pictures taken at the recently concluded workshop on “Running a Profitable Photography Business”.

Facilitators included Kelechi Amadi-Obi, Yetunde Babaeko, Leke Adenuga, Shola Animashaun, Emmanuel Effiong-Bright, Folake Ojeikere & Ade Plumptre. If you missed this gathering of 201 Nigerian photographers, don’t miss the next workshop slated for November 4, 2012.

The Photography Revolution has begun.
Get a copy of Nigeria’s first photography magazine: PICTURE THIS. Click here for a list of agents near you

 

FINALLY OUT: PICTURE THIS Magazine


REGISTER FOR A PHOTOGRAPHY MODULE AT eloPhotos Academy TODAY. CLICK HERE for more information
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The long-awaited foremost photography magazine for hobbyists & professionals is out: PICTURE THIS.

For N1k it should be available in all major bookstores & magazine/vendors’ stands (in Lagos) within a week. However you can also arrange to get your copy from any of the partners listed below depending on the area that is closest to you.

Feel free to call us on 234-8079243366 or 234-7038244433 if there’s a location not listed herein that you can help out with. Like I mentioned earlier, more bookstores and magazine vendors will be added in a few days. For orders of 5 or more copies, kindly give us a call and we’ll deliver to any address within Lagos State. Feel free to share on your social media network.

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UNILAG, Akoka. Dolapo 08029494655 bbpin 238388A3

UNILAG, Dept of Mass Comm. Abiola Oladeinde 08025687884 bbpin 296E30C1

SURULERE:
1) Samuel 07038244433 bbpin 21894759
2) Michael 08063482462
3) Tosin 08028629706 bbpin 22CEF99A
4) Lara 08038930888 bbpin 2371B3F2

ABEOKUTA: Damilola 07066490511, 08027636933
bbpin 28B60E72

APAPA/AJEGUNLE: Maximus 08095001309
bbpin 271DF530

EGBEDA: Segun 08137544841 bbpin 294747E1

OGBA: Olusegun 08055591040 bbpin 227D6448

LEKKI/AJAH: Furz 08133215368 bbpin 229DF347

SHANGISHA: Dmayo 08080806882 bbpin 29F26582

BARIGA: Lekan 08035649655 bbpin 2775FEC1

FESTAC/AGO/OKOTA: Shade 08121110627 bbpin 28C98C5C

BERGER: Olamide 08024583984 bbpin 231798AC

AJUWON/AKUTE/IJU/CANAANLAND: Kikelomo 08028599886 bbpin 222C59E3

AKUTE/LAMBE: Favour 08024494106

AKOWONJO/IYANA IPAJA/ EGBEDA: Yemi 08023255066

IKEJA: Godson 08022313820

OGBA: Tosin 08022935383 bbpin 21F62AA8

WARRI,DELTA STATE: Michael 08025378879 bbpin 235A85A1

Mr Bode Adeosun
Business Centre
1,Thomas Laniyan Street,
ANTHONY VILLAGE, Lagos.
08068891515

Mr Bernard Ogbonna
TrippleSkills Communications
3,Thomas Laniyan Street, ANTHONY VILLAGE, Lagos.
08023939189

Lisha’s Books & Stationery Store
1, Alade Lawal Street, ANTHONY VILLAGE, Lagos.
08027563270, 08024228126

Mr. Joseph
QuickShop Supermarket
16, Oyedele Ogunniyi Street,
ANTHONY VILLAGE, Lagos.
08083278508

Mrs. Savini
Books 4 All Stores
28, Olorunlogbon Street,
ANTHONY VILLAGE, Lagos.
08033018080

Miss Blessing
HealthServe Pharmacy
4,Alhaja Oluwakemi street, ANTHONY VILLAGE, Lagos.
08165520994

Happiness alli
Airport hotel, awolowo way, IKEJA
08187665743

Oge
17 kodesho street, opp KFC, IKEJA
07035707027

Orji
44 awolowo way, IKEJA
08038184672

Mrs. Bukola Bolaji – 08033128835, 07023331224
S. Mofenik
9, Ajose Street, Mende-Maryland,
Lagos.

Hope – 08066005770
Branama Kitchen
11, Ajose Street, Mende-Maryland,
Lagos.

Mr. Olufemi A. Taiwo – 08033512502, 08055895167
Yes! Photography
11, Lateef Jakande Road, Agidingbi,
Lagos.

Chinwe – 08033030779
Mr. Kenneth, CEO – 08033079056
Ebili Junior Stores & Supermarket
18, Olorunlogbon Street, Anthony Village, Lagos

The Hub Media Store
Palms Shopping Mall
Lekki, Lagos

Laterna Ventures Limited
13, Oko-Awo Close, Off
Adetokunbo Ademola Street,
Victoria Island,
Lagos State, Nigeria

If you cant find a location near you and would like to be a distributor or sales agent, contact us on 234-8079243366 or 234-7038244433
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HELP!!! My Family Don’t Appreciate My Photography!!!


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He sent me a bb message asking to see me urgently. He was frustrated. After finding his way to our office 24 hours later, he was getting ready to explain the ordeal he had been through.

His name is Lagbaja Tamedo & his cousin had approached him to ask for his photography services as his contribution to the forthcoming wedding. Since Lagbaja was financially broke, he had told the cousin that instead of making a financial contribution, he’ll give him a whopping 60% discount off the photography bill. The discounted bill would come to $320 (N50,000). He figured that should be enough to cover his basic cost of production for the album he’ll be delivering to the cousin. The cousin agreed to his terms.

3 weeks after the wedding, the cousin was calling my Lagbaja to ask for the wedding album. My friend asked him for the $320 payment he ought to have received before the wedding and an argument ensued. The cousin argued that he did not agree to pay such an amount and that he thought that the photographer will be giving his photography services free of charge. The cousin started insulting our photographer friend and that infuriated him (I.e. Lagbaja). This wasn’t the first time a family member will treat him thus. That was when he pinged me for my advice.

My first response was that he should accept responsibility for what has happened. I strongly advice against being so quick to “donate” one’s professional services to family members just because they’re family members. In my experience, it’s usually those closest to you that don’t seem to appreciate the creative juices flowing in your veins. Just ask Jesus when he attempted to do miracles in his hometown.

I asked him why he didn’t put it in writing so as to reduce the chances of an argument later on. I asked him why the cousin didn’t pay the discounted bill weeks before the wedding date. The chances of getting your bill paid by a client are significantly reduced if they don’t pay 80% of the bill 2-4 weeks before the wedding date: it will end up being another prayer point that the host of heaven will have to deal with. Like my mentor once said, God gave us a brain so we’ll give God less work to do.

I told him that one of the few people on earth I don’t bother writing an agreement for is my father: his memory is as sharp as Usain Bolt is fast. ALWAYS put everything down in writing. You’ll be grateful you did.

I asked him to go ahead and deliver the album to the cousin whether or not he pays because the photographer’s reputation will still be at stake. Although this was a hard pill to swallow, I knew that a disgruntled customer (or cousin) will be a better marketer of his/her experiences with you than a satisfied customer. An unsatisfied customer will tell 10 other people while a satisfied customer will testify to less than 5 people.

Finally, I convinced him to attend the forthcoming photography workshop on Running a Profitable Photography Business. He’ll have the opportunity learning great business tips from the likes of Kelechi Amadi-Obi, Leke Adenuga (QF), Shola Animashaun, Folake Ojeikere & Yetunde Babaeko.

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REGISTER FOR A PHOTOGRAPHY MODULE BEFORE December 28, 2012 and get 50% OFF. CLICK HERE for more information
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Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
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For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

 

Photography Courses at eloPhotos Academy


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Module 1: Introduction to Digital Photography Gain control and confidence in your digital photography – with a strong emphasis on exposure. This course is designed to help you appreciate the different functions, controls and options in the exciting digital dimension. The class will also examine how aperture and ISO settings work together with shutter speeds to create different photographic effects.

Key Features
• Camera Wheels, Deals, and Decisions
• Aperture – Depth of Field & more
• Shutter Speed – Fast or Slow, Which Way to Go?
• White Balance
• ISO Settings
• Focusing – Understanding focus and how it relates to your image
• Flash – How to make the most from your flash, but not letting the flash make a mess of your image.
• To Shop or Not to Shop – a potential shopping list of accessories and other photo gear you may want some day.
• How to take better digital pictures.
• And many more.

Duration: 2 days
Course Fee: N40,000
DATES:
Weekday SETS: December 3 & 4, 2012 OR January 7 & 8, 2013
Weekend SETS: September 1 & 8, 2012 OR January 12 & 19, 2013.
Registration closes when a class of 20 students has been reached

Module 2: Lighting & Composition Whether you want to create compelling head shots, professional group or family portraits, or interesting self-portraits, you can learn how to successfully light and compose your subjects in an indoor, controlled studio environment. In this class we’ll teach you how to make the most of studio lights. Effectively use “Natural” light, Learn how to be sensitive to light, one of the two main ingredients that go into making great photographs. In this class you will find out how to become a “pro” at working with natural light. You will learn to use natural light to take your images to the next level – to having them be seen as fine art. You will explore topics that will immediately transform your work, such as backlighting and window light.

Duration: 1 day
Course Fee: N20,000
DATES:
Weekday SETS: December 5, 2012 OR January 9, 2013
Weekend SETS: September 15, 2012 OR January 26, 2013
Registration closes when a class of 20 students has been reached

Module 3: Business of Photography In this course, you’ll be deciding whether or not you need a studio. We’ll discuss the importance of documented agreements. Other topics to be discussed include: negotiating for a job, Creating a business structure, pricing your work, customer service, branding your photography and the importance of Packaging.

Duration: 2 days
Course Fee: N40,000
DATES:
Weekday SETS: December 6 & 7, 2012 OR January 10 & 11, 2013
Weekend SETS: September 22 & 29, 2012 OR February 2 & 9, 2013.
Registration closes when a class of 20 students has been reached

Module 4: The Digital Darkroom In this course you’ll learn the components of a photographer’s digital darkroom. You’ll also learn how to edit with Photoshop. Master the nuances of this powerful image-editing software. Do you find reading software manuals frustrating? Are you struggling to overcome the infamous learning curve that comes with Adobe Photoshop? Then join us as we deliver a great introduction to the program, and we always excels at answering your questions and critiquing your photos.

Key Features
• Basic Setup & Workflow
• Rotating and Cropping
• Layers and Levels
• Retouching with Cloning and the Healing Brush
• Curves, Color Balance, and Hue/Saturation
• Resolution, Image Sizing and Sharpening
• Fun, friendly introduction to Photoshop.
• Learn the basic functions, as well as special tips for enhancing and adjusting your images.
• Gain confidence in using Photoshop.
• Learn how to design an album with Photoshop
•Printing technologies, types of photography print papers, deciding to print in a Lab or at home.

Duration: 3 days
Course Fee:
N50,000
DATES:
Weekday SETS: December 10-12, 2012 OR January 14-16, 2013
Weekend SETS: October 6, 13 & 20, 2012 OR February 16, 23 & March 2, 2013.
Registration closes when a class of 20 students has been reached

Module 5: Website & Social Media for Photographers In this course you’ll learn how to design & manage your photography website using WordPress. You’ll also learn the importance of using social media (Facebook, Twitter, etc) as a necessary branding and marketing tool.

Duration: 1 day
Course Fee:
N20,000
DATES:
Weekday SETS: December 13, 2012 OR January 17, 2013
Weekend SETS: October 27, 2012 OR March 9, 2013.
Registration closes when a class of 20 students has been reached

REGISTER FOR ALL 5 MODULES & SAVE N20k. REGISTRATION CLOSES WHEN A CLASS OF 20 STUDENTS HAS BEEN REACHED.

VENUE:
12b Fagba Crescent, Off Acme Rd, Agidingbi, Ikeja

After making payment into our company account, send an email to info@elophotos.com to get a copy of the application form. Download the form, print, fill and bring it on the first day of class to the venue with two passport photographs along with the teller of the bank deposit. For further inquiries, contact us on 234-8079243366, 234-7038244433, 234-8120129149, 234-8101590358 or info@elophotos.com

You can also visit our Facebook page www.facebook.com/elophotos for more information

For the Digital Darkroom Module, it is recommended that you bring your laptop for editing your pictures

Refreshment & Course materials will be provided along with a professional digital SLR camera for each participant for practice sessions. Please note that the camera is for practice purposes during the training and would not be taken home by participants

Payment should be made into out Stanbic IBTC account 7200147969 (eloPhotos Studio Enterprises) or our GTB account 211744703110 (eloPhotos Studio Enterprises)

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TESTIMONIALS

The basic course in Photography is the best thing that has happened to me this year. When I decided to take the course, I didn’t know what to expect, but now, I must say it has been worth my while. I have learnt so much already I can’t wait to go out there and start making magic through pictures. Big ups to Emmagination, Damilola “DAMELL” Elliot & Shola Animashaun, they really inspired me. Please, keep up the good work. Desi Okiemute

I have always thought of photography as a form of artistic creative expression. When I first began using a camera nearly 30 years ago, I always wanted to be able to take pictures that showed the beauty and variation that is the life experience all around us at all times. After the uncertain results that came out of my self taught efforts over the years, I finally got the opportunity for proper lessons with the Basic Course in Photography offered at eloPhotos Academy. After the first 3 lessons, I had already learnt some critical lessons that will enable me take the kind of pictures I have only previously dreamt of taking.”Painting with light”! That is a definition I have gained from the course.The course is a relaxed, practical and interactive one with several tips from experienced photographers. Very commendable training! Now it is up to me to decide to what level I want to take my photography – competent beautiful pictures as an amateur or as an artistic professional! Dr. Olayinka Longe

I really enjoyed the business aspect of the training. The lectures on character, integrity, packaging, good customer service and branding were awesome. In a nutshell, it was a wonderful decision I made by attending the training because I absolutely got more than my money’s worth. Oloyede Afolabi

eloPhotos is the place to be. Within the 8 days of the training, I’ve been able to acquire sound technical and theoretical skills in photography. The training package is so educative such that all the ingredients necessary for growth and development are included. I especially enjoyed the Branding and Marketing aspect of the training. In fact, I have decided to inform all my relatives and friends that they should not bother trying to get me a job in the telecommunications, or banking and oil industry; I’ve finally gotten a JOB. Olumide Oshikominu

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…raising world-class photographers
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For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

The Photography Gadget Criminal


So I’ve gotten more than a couple of pings and calls in recent times asking me for the best photography equipment to buy.

“Mr Seun, what do you think of the Canon 600D?”
“Mr Seun, should I buy the Nikon D4?”
“I’m thinking of buying a Bowens Gemini light kit”

The list goes on. But what is interesting is that fact that these questions are being asked by photographers that (in my own opinion) have “enough” gadgets to cater for their present photography needs. But NO, they tell me they want to be like me and have 3-8 cameras. Besides, (according to these perpetrators) that’s a good sign that you’ve “arrived” and are doing well in the industry.

The first question that I ask in an attempt to answer their questions is “Why do you think you need this new equipment?” Most of the time the answer I get is not sound business-wise. I understand that it is a good thing to have a backup camera, but that should not be at the expense of your bank account running into a ZERO balance.

And that leads me to the other question: why should you have to empty (or in some cases, BORROW money) your bank account to buy the Nikon D4 just because you want to be like Scott Kelby or Joe Mcnally? It might make sense emotionally but that is not a wise way to run a “profitable” photography business….especially if you’ve not gotten jobs recently and you’re assuming the new equipment will bring jobs…. Yeah right. In that case, I’ll tattoo the American flag on my forehead so I could be granted citizenship of USA.

So here’s my take if at all you’ve analyzed logically (not emotionally) your need for new photography equipment. If you’re planning to invest $6500 to buy a Canon 1Dx, it makes business sense to have an extra $6500 in your bank account after the purchase. If I’m going to buy a BMW Active Hybrid 540i for $60k, it will be foolish of me to proceed with the purchase if I do not have $60k in financial investment or reserves. This is a habit that is that is practiced by the wealthiest people on earth.

So if I feel I really need the BMW 540i that I’ve so much talked about, it will be to my advantage to start thinking of practical business activities that I would be engaged in that will ultimately fetch me $120k. For only then will my wealth extend beyond the gadgets or possessions in my possession.

So before you commit another crime of buying equipment that you probably don’t really NEED yet, think twice and consult the opinion of at least 3 mentors. Enough written.

To learn more about the business success habits of great photographers, plan to attend the forthcoming forum on taking your photography business to the next level. Next session is Sunday August 26, 2012. Facilitators include Kelechi Amadi-Obi, Yetunde (Camara Studios), Leke Adenuga, Shola Animashaun & ………. Be part of the largest gathering of professional photographers in 2012. Your business will not remain the same. More details to come.

Photographically Yours,

Oluwaseun Akisanmi
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Discover 5 reasons why you should learn photography at eloPhotos ACADEMY. A new weekend session begins January 12, 2013. Register before December 28 & get a 50% discount
———————————–
Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
********************************************************************
For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

 

The Wedding Kelechi Amadi-Obi offered to cover for $600


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So while discussing with a photographer colleague the other day, I asked him how much he enjoyed covering Celebrity X’s wedding. He laughed it off and went ahead to give a break down of the deal. Now before you proceed, please note that this is not fiction: it happened to people I (and perhaps U) know very well. We’ll call the photographer C & the celebrity X.

Photographer C first met Celebrity X earlier this year when he came seeking for the services of a professional photographer. C came highly recommended and the meeting was arranged. Upon arriving at the studio of C, X was shocked when he was given a bill of $500 for the session. “But it’s just a few soft copies I need” X exclaimed. “I know this one photographer J that can give me this same session for $80″, he continued. C explained that that was the worth of the value he was bringing to the table and that photographer J was probably also charging what he felt he was worth”.

After much discussion and pleading, photographer C decided to do the session for Celebrity X without charging a dime. Knowing that Celebrity X was very popular, perhaps it will go a long way in establishing a rapour that will bring more business in the future, he thought. The session came, the session went and over 30 soft copies later, Celebrity X was convinced that there are PHOTOGRAPHERS & there are photographers. He loved the pictures. I loved the pictures. The resulting pictures were so beautiful that I even considered going for a training session with Photographer C on how to use “studio” lights.

Fast forward to a few months later, Celebrity X came back for some more. This time he was getting married and required the world class services of photographer C for the wedding day. But first, Celebrity X needed a pre-wedding session so the pictures could be used to “advertise” to the world that “Lagbaja & Tamedo” are getting married.

Once again, Celebrity X was shocked at the bill that was presented him for the pre-wedding session. “Haba, don’t forget that you’re the one covering the main wedding”, he kidded. “Do you want to scare me away now?” After much pleading and nagging, photographer C gave a discount for the session. He figured that since he’ll be covering the wedding, he has little to loose.

Once again, the pictures that ensued proved to Celebrity X that photography was indeed the Divine calling of photographer C. The pictures were (according to the choice of words used by one of my clients) “tastefully finished”.

Alas, the wedding day drew nigh. It was time to finalize the photography details of the main day. Once again, Celebrity X shouted when he got a bill of over $2000. Now at this point, the gentleman in photographer C was already getting angry. “What does this man take me for?” he asked himself. What made matters worse was when Celebrity X blurted out that “even Kelechi Amadi-Obi has offered to collect $800 for covering the wedding”.

The indirect question being posed to my colleague was thus: “Who are you to charge me more than what Kelechi has offered to take?” To say that photographer C was furious will be an understatement of the year. He nicely told Celebrity X to proceed with using the services of Kelechi Amadi-Obi since his (i.e. Photographer C) bill is not favorable.

Now at this point you need to understand that Celebrity X is the type of client that although I would have turned down since the first meeting, many photographers would have considered it a privilege to be his official wedding photographer. He was well known. He’s still very well known.

Although I knew (just like photographer C) that Celebrity X was lying through his teeth, I decided to call and confirm if indeed Kelechi covered the wedding. I called Kelechi Amadi-Obi’s studios 3 days ago (June 25, 2012) and discussed the issue with them. I wanted to confirm if it was indeed true. His project Manager laughed me off and said “that is a BIG LIE”. He told me that the minimum Kelechi takes for a wedding coverage and delivery of soft copies on a cd is $6000. (WoW. When I grow up, I definitely want to be like Kelechi.)

So what lessons are to be learnt here? You be the judge. But whatever it is you’ve learnt from this, please make sure it includes not being ridiculed or tossed to & fro by a potential client that might look or talk like Celebrity X. I eventually met a photographer that saw the wedding pictures of X (let’s no longer call him a Celebrity): the pictures were “nothing to write home about” for a person of his class.

Buttom line is this: know your worth, price accordingly and don’t take sh** from anyone that seeks to ridicule your great work (assuming ofcourse it’s great) by comparing you to another photographer.

By the way, if you were Photographer C, what would you have done in each scenario of meeting X. (This is definitely an interesting simultaneous equation in which it isn’t necessary to Find X).

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Discover 5 reasons why you should learn photography at eloPhotos ACADEMY. A new weekend session begins January 12, 2013. Register before December 28 & get a 50% discount
———————————–
For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos