Why Your Best Client May Be Your Last Client


So I recently had the privilege of hiring a cobbler to do a customized sewing design on an album box I wanted to deliver to a client. I explained to him the design I wanted and emphasized the importance of delivering a neat job.

30 seconds into the sewing, I knew in my heart I would never work with this vendor again. His design was sloppy and neatness seemed to be enemies with him. I had planned to give him about 4 other materials to sew for me and decided right that moment that he will not lay his needle on another of my materials. At the end of his 5 minutes work of technical imperfection, he billed me N100. I hurriedly paid without negotiating; couldn’t wait to get him out of my sight.

If only he knew that I had budgeted N2000 for all things I wanted to sow. If only he had asked for my opinion on the sloppy job he just delivered. If only he had been more technically proficient in the carriage of his expertise. He looked at my expressionless face and perhaps thought he had secured a great client in me. I thanked him for his time and sent him away.

I immediately summoned my colleagues to share with them a customer-service revelation I had stumbled upon. Sometimes when we deliver our jobs to clients that don’t seem to say much (apart from paying and thanking us), we should be a little skeptical. It is important to prod customers that “seemed” to be satisfied and ask what they honestly think of your service delivery or product quality. Sometimes we’re happy for the $2000 we just harvested from our best client without being conscious of the fact that “our best client” might not have been completely satisfied. Hence we ultimately loose out from the $20000 jobs he would eventually bring our way.

Buttom line is for us not just to be quick to charge and collect money from our clients; we should try to be 100% sure that they are satisfied. For only 100% satisfied customers will help to be your loyal and faithful BRAND MARKETERS.

FIRE YOUR WEB DESIGNER: A workshop on designing, hosting & maintaining your website


website

Image by tourist_on_earth via Flickr

This is a 4-hours workshop on how to design and host your personal or business website. At last, you have no reason whatsoever not to have your own personal portion of the internet. In this workshop, you’ll learn:
1. How to buy & maintain your own http://www.yourname.com domain
2. Secrets that your Web designer does not want you to ever know
3. How to position your website to be easily discoverable by Google, Yahoo & Bing
4. How to administer & change content on your website within minutes
5. How to host your own domain for N2000 yearly
6. How to drive traffic to your website
7. How to link your site to your Facebook, LinkedIn, tweeter, yahoo, Google + & messenger account
8. How I fired my web designing/hosting company & saved over N100,000

Fee: N15,000 (fee includes lunch, 1yr domain name registration and hosting & 1 year free technical support)

Date: Friday January 27th, 2012 OR Saturday January 28th, 2012

Time: 9am – 1pm on Friday OR 11am – 3pm on Saturday

Venue: Agidingbi, Ikeja (Details will be sent to registered participants)

Facilitator: Seun Akisanmi, eloPhotos

At the end of this workshop, you’ll have your own personal website (e.g. http://www.lagbaja.com) up and running on the internet. We’re so sure of the value you’ll be getting that we’ve backed it up with a 100% MONEY-BACK GUARANTEE. If at the end of the workshop you’re not satisfied, we’ll give you a FULL REFUND.

Registration ends on January 23rd, 2012 or when a class limit of 20 has been reached for each day. Payment can be made into our GTB account: eloPhotos Studio Enterprises 0007361345. Send a text message to 08101590358 to confirm your payment & registration. You will need to bring your laptop in order to participate. For further inquiries, you can contact us on 08101590358, 08120129149, or send us an email at info@elophotos.com

Don’t just take our word for it, read the testimonies of previous participants

The workshop made it easy to own, maintain and update my website. If everyone out there has access to this kind of information, even a pepper seller can have a website presence. Funbi Ogunfowote, Kakadu Photography (www.kakaduphotography.com)

The workshop was an eye opener because I realized that the guy previously hosting my site was using the same platform I was taught & charging me 5times the cost. I don’t need him anymore because now I administer my site myself. Thanks to Seun Akisanmi for the wisdom shared. Lara Tiamiyi (www.laroyalconcept.com)

I would very highly recommend this workshop to everyone who wants to take his or her business beyond the shores of Nigeria especially photographers seeking good and sensible information aimed at developing and managing their domain. It doesn’t matter how knowledgeable you are with the computer.  The workshop offered serious practical instructions for business owners. We were taught the detailed step by step approach in making our website & how to drive traffic to the site. Big kudos to eloPhotos for organizing such a workshop. All that is left is for me to decide on the pictures that I want to showcase on my website. Michael Agwunobi, Nobis Photography

Now I understand that you can start little and achieve great result after this short but effective course website designing/hosting. One doesn’t have to spend much to get your works to be easily discoverable on the internet. The knowledge was worth it & has enabled me to FIRE MY WEB DESIGNER. Michael Adebiyi, Michael Adebiyi Photography

The web design seminar was an eye opener. It made a mountain turn into a stepping stone for me and I think having a website can’t get easier than the opportunity the seminar unlocks. Olalekan Emmanuel Okeowo, Made Photography (www.madefotos.com)

Don’t procrastinate any longer. REGISTER TODAY.

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