Welcoming The New Intern: OLAJIDE Sotunde


It all started when I found myself at the Lagos edition of WHATEVERITTAKES.

When he told us that the workshop would end at around 5pm, I didn’t feel bothered because I thought, ‘what kind of a workshop would start around 9am and end at 5pm?’ I figured it wasn’t “possible” – a word I have, within the very short period I have known this man, come to realise does not exist in reality.

I’m sure by now, anyone reading this would be wondering who I’m talking about. Well, I’ll just in a few seconds introduce you to my new boss. I’m sure some of you have met him, some have read about him or his article and some have had the privilege of working with him directly. He is ‘The Weird’ Seun Akisanmi (‘weird’ as he is fondly described by other members of the house).

The workshop tagged ‘WHATEVERITTAKES’ the Lagos edition, was held at eloPhotos office in Ikeja and that was the first time I met Mr. Seun Akisanmi, a poet, writer as you all know, a photographer which need not be mentioned, a teacher and so on.

Well, don’t think I’m just singing praises of him, you’d do more if you were in my shoes. I never thought I could sit and listen to a talk that’ll last up to 3 hours. It had never happened, (without boredom) and until that day, I never thought it could happen but Mr Seun made it happen. I didn’t realise I had sat for that long, not until the workshop was brought to an end at around 6pm, Whao!!. Only one thing could make that happen though, an interesting talk coupled with contributions from interesting people among the attendees whom I felt very honored to have met. They included the one and only Ronke Alao herself, Dr. Femi Adewuyi, yes, a medical doctor who is also a professional photographer just in case you are wondering.

In attendance were some other members of the house; Damilola, also a female medical student; Emmanuel, Toye, Onos and the rest. These are real photographers with a lot of passion for the business of photography.

At first, I thought, what would make a medical doctor take photography as another profession, or a hobby as the case may be. It didn’t take me much time to figure it out; do what you enjoy doing most and in no time, you’ll find yourself doing it well without any regret or boredom.

Photography could be done for pleasure and/or for business. To me, there is one thing about doing things, and the thing is ‘doing what you like/enjoy doing’, especially when you are going to be getting paid for doing it. That is what photography is to me and so why won’t I give it ‘whatever it takes?’ When the workshop came to an end, I felt like, ‘yes, now I can go and conquer the world of photography.’ That was how much confidence and ideas the opportunity of attending the workshop imparted in me as a person.

With this kind of opportunity at eloPhotos, I thought it would be wise if I enrolled and tap into more of such opportunities, and here I am, one of the newest interns at eloPhotos. As I said earlier, one of our watch words at eloPhotos is ‘nothing is impossible’. There is no limitation in the world of photography, just like art which I love so much, and intend to express through photography. I Love PHOTOGRAPHY, I love ART, I love PHOTOART.

I am Olajide Sotunde

 

A MEDICAL DOCTOR’s Photographic Perspective: wHaTeVeRiTtAkEs


My name is Femi Adewuyi. I am both a medical doctor and a professional photographer. I started out as an amateur photographer in 2003 , the year I gained admission into the medical school. I  have since developed my expertise over the years and have a number of accolades on my head.

I have always asked a few questions to my mentors and senior colleagues in this business of photography ” How do I get to sell my pictures at a good price ?” , “How do I ensure that my brand remains in business while competing with colleagues who photograph at prices that are too good to be true?” I got answers to these business questions and many more at the whateverittakes seminar. A summary of the seminar in three words would be  HUMILITY, INTEGRITY and PROFITABILITY

Humility
As a photographer in the service delivery business, my customer’s experience while relating with me goes a  long way in determining if I would be hired.  Client satisfaction is hinged on how good our customer service is not just on technical competence. Satisfied clients will bring more referrals .

Integrity
My character  has a direct influence on my photography business. I learnt to be on time with my appointments and in delivery of clients work . Learning to be accountable for my mistakes was another twist to the lecture. A client can end up being a friend and  champion marketer of my business if I show integrity in my dealings.

Profitability
I learnt basic accounting techniques for tracking my income, expenditure and profit.  I was also shown how to identify my ideal client and  get a formidable marketing strategy to guarantee more sales. Learning to write a business plan and budget was quite new to me.

Other things taught include how to start a website at minimal cost, how to overcome our fears and learn to question stereotypes.

In less than a week, I’m starting to see business in new light. I am relating better with my clients and already working on my online presence.  If I have the chance to go to whateverittakes again, I  won’t go alone. I am taking my photo assistant along.
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My Unforgettable Learning Experience at WHATEVERITTAKES Lagos


The much talked about WHATEVERITTAKES workshop finally held in Lagos after making its debut in Warri. This was to be the workshop that would help photographers stand out in the industry and I must say it delivered.
I was privileged to be a part of it. Four of the twelve participants were ladies much to my excitement. If you missed it and you are wondering if you missed anything, let me break it to you softly; you really missed out big time!  It would have been nice if I could share all I learnt with you but it’s like trying to describe what flying in an airplane feels like to someone who’s never seen the inside of an aircraft.

A lot of the valuable lessons I learnt are the kinds you don’t learn in photography books or even books that teach business skills. The words “Integrity” and “Profitablity” now carry new meanings for me. During the workshop, I had to think of why someone like Aliko Dangote would have banks lined up, trying to loan him money while those same banks might not be too eager to loan other businesses. It has little or nothing to do with the guy’s bank account.

The great thing about a workshop like this is the fact that you not only learn from the facilitator,you learn from colleagues at the workshop as well. It provided good networking opportunity. I was privileged to meet Dr Femi Adewuyi in person. He’s someone who has intrigued me ever since I heard of him; a medical doctor who does photography professionally.

The major questions I was faced with at the end of that day were those that might seem difficult to answer but are at the very core of success in the industry. Questions like: how long do I plan to stay in the industry? What kind of impact do I want to make? What are my plans for the next three years? Am I only in photography because of passion or do I carry a vision that inspires me enough to take action and do WHATEVERITTAKES to stand out and impact my family and the world at large? These are the questions I seek to answer for myself. How about you? What will you do? Will you read this article and move on to the next or will you take time out to answer these questions for yourself too? Remember, the future starts now!

by Ronke Alao

 

WHATEVERITTAKES: The elo Experience in WARRI


My trip to warri in Delta state was as eventful as the training I attended. Elophotos had advertised on their website inviting Professional Photographers and hobbyists for a training in the Business aspects of Photography. I must say, this was rather uncanny but caught my curiosity as I had never thought that photography could be studied and modeled as a going business concern. What I mean here is, I was used to seeing people run around with cameras at functions snapping away to earn a keep. A few had a semblance of studio facilities while others worked freelance.

On this fateful day, while browsing away my time on the computer, eloPhotos popped up with this bright perspective of a training program in Warri. Now, Warri is not my usual hangout due-in-part to my inhibitions about militancy and youth restiveness in that beautiful domain. As you are all aware, practically every comedian in Nigeria makes jest and get their material from the nuances of the Warri folks. That, in a nutshell, sums up my early impression of Warri. Going there was another kettle of fish.

So, following Seun’s directive after paying the relevant fee, I packed myself and I through the help of Bob Izua motors to the oil city. The program started at 9.15am with the Resource person / host welcoming the participants to the program. A brief of the training outline was made after the relevant opening courtesies of self-introduction.

It was interactive with a view to giving the participants the opportunity to make their contributions and get pertinent questions answered. I must say, it was an eye opener.
The training covered such topics as Marketing, customer relations, Negotiating, sound book keeping and budgeting, using the internet platform to energize your business portfolio and reaching out to the world. It further touched on the subjects of HIP ie; Humility, Integrity and Profitability.

The resource person touched on making projections and setting business goals in the short, medium and long term as these will serve as a pivot and guide to aching great results sustainably.

Participants were admonished to be frugal, professional, and constantly upgrade themselves as the business environment changes with time. Above all else, keeping ones business strategy close to heart was of prime importance.

Finally, we were, encouraged to interface regularly and exchange ideas with a view to moving the industry forward. The training came to a close after a group photograph was taken with Mr. Seun Akisanmi. I got back to Benin City by 7.00pm.

My name is Ema O. Ndon  (www.ndonema.blogspot.com) & I’ve made a commitment to do WHATEVERITTAKES to stand out in the photography industry

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Introduction to PHOTOPRENEUR 101: A Lecture by Dangote’s Photographer


Accounting is a subject I have never really liked, probably
because my dad is an accountant and if I had shown interest in it, it would have led to a lot of father-son debate while growing up (if you know what I mean) or I don’t like the fact that it’s not dynamic. With that in mind, you could actually picture how I felt when Mr Seun
called to tell me that his dad would be coming to take us on ‘being accountable’ this week. As fate would have it, it turned out to be a life changing experience.

Bright and early Monday morning, Mr Akin Akisanmi was in our office 30min before his scheduled appointment. And to find out later that he was coming from Ijebu that morning, and still made it on-time for his engagement was not surprising(talk about like father, like son). So, not to come across selfish, I have decided to share some cogent point of the lecture with you this one time before I begin to charge for it anyway.(Stop rolling your eyes)

KNOW GOD
You are probably wondering what this has got to do with accounting, so before you start to think I am sick in the head, let me set the record straight. No matter what you do, you have to put God first and to put God first, you need to have a relationship with him.

What baffles me about this is that am not sure if most of us actually realize that having a relationship with God is for our own selfish reason. To have a relationship with him means to know God through his words, abide by his principles and be appreciative of whatever God has
done for us. When God is in it, it works better. I think I need to stop here on this point and let your professional Pastors take it from there.

CAREER
Normally before you start talking money and accountability, you obviously should have a career generating the income but I am not sure what abnormally will look like because I have never tried it thou. As a career person, your number one selling point is (& should be) timeliness.

When you give an appointment, get there ON TIME; it saves you the stress of giving excuses and stands you out as a serious business person. Get to work early (I have never heard of someone, punished for being early) and stay much longer if need be.

As an entrepreneur, you need to take proper care of your business. Never allow the output of some people affect your input. An example; say you design a photobook and send it to the lab for printing. Picking up
the print at later date, you discover they had messed it up. Make them pay for the reprint and not you.

Keep your product in the mind of your client by little gesture of kindness; like calling them on their birthdays, wedding anniversaries or even every two weeks. That way they keep remembering “Lagbaja photography are nice people, they actually called me on my birthday”.

KEEP RECORDS
For you to determine that your passion can pay your
bills, you need to keep records. This means separating your business from your person for evaluation sake. At the beginning of a business year, sit-down and write out your spending profile for the whole year. Calculate how many jobs will get you there. Write down the maximum and
minimum value you will charge your clients with respect to the number of jobs. Oh! Not to forget, never go below your minimum price for any job. You know what they say ‘like begets like’.

This is getting boring and my fingers are begging for mercy; those are cues for me to stop writing. However, if you feel you need more, kindly enroll for the master class: WHATEVERITTAKES.

I am Babalola Michael Tayo and I am a photopreneur on the verge of doing WHATEVERITTAKES to stand out. By the way, isn’t the title of this write up a funky one? What do you think?