Creativity Has Its Own Language


The previous week, for me, was an avalanche of many learning opportunities. However, by far the most remarkable event that stood out in my mind was the “creation” of the editing room tables.  I used the word CREATION because that is precisely what described the making of the tables currently adorning eloPhotos’ editing room.

Ordinarily, when people want to make tables, in fact any furniture at all, they call a carpenter,then tell the carpenter exactly whatthey want and leave the work to him; after all that is the carpenters job?  But then, as I have come to appreciate, in eloPhotos you are not bound to follow such restrictive “rules”. If you need a table nothing stops you from creating one yourself. In fact, a table does not have to be made with wood or the usual materials that the unyielding mind has arrogantly come to associate with furniture. What says furniture must be made of only wood, metal or plastic? What law prohibits a table from being made with paper?

Well, you can make your own furniture, you do not always need a carpenter to make one, and you can make one with paper. I saw it all happen at eloPhotos.

As it so happens, eloPhotos is currently renovating, and everyone is aware that there is plan to redesign the studio and bring in new furniture. But what most people, including I, never considered, was the manner some of those furniture will be acquired.

So when the amiable owner, and the creative engine behind eloPhotos – Seun Akisanmi, fondly called Mr. Seun by all, observed quite a number ofhard cylindrical paper rollers, which were be disposed by the printing outfit that occupies the second floor. He imagined that these rollers could be used for something and voiced his thoughts to the rest of us – “What if we use these to make the legs of our tables?”

Well, I was skeptical and doubted how a few about-to-be disposed pieces of cylindrical paper could possibly be used for tables? What if someone spilled water? What if these tables collapsed under the weight of the equipment’s that will be set on them?

But then, Mr. Seun not only insisted it could be done, he practically demonstrated what he meant by constructing one.  Whoa! We have an office table with wooden top and paper legs! Not only is the table sturdy, it looks neatly crafted. After the initial one, two more tables have now been constructed by members of the team using same approach and material – wooden top and paper legs.

 

This experience was a huge learning point for me, as it reinforced in my mind what is possible when creativity is buoyed by imagination. Not only was Mr. Seun able to see what was possible with supposedly worthless paper rollers, he was also creative enough to put what he had imagined together.

In my mind, albeit unconsciously, I had narrowly delimited being creative within a photography studio environment to what could be achieved with images only. Aren’t images what one “logically” wants to be creative about in a photography studio? But creativity has its own language and logic is not necessarily part of its vocabulary. It does not matter its application –whether in photography or making furniture; creativity has a common language. When allowed to blossom, creativity does the same thing over and over – connecting things that logically seem unrelated to provide unique, valuable solutions. I saw that demonstrated and it was a gratifying experience.

Segun Ishola

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