Now imagine you wake up on #Nigeria‘s #Independence day celebrations to discover that #Google just gave Nigerians a birthday present. Imagine they just announced that they’ll be starting, effective #October1, a #photography & makeup service arm of the multi billion dollar company. To make matters worse, imagine that you – the reader of the supposedly-good news – are either a #photographer or a #makeup artists.
HOW WILL THIS ANNOUNCEMENT AFFECT YOUR #BUSINESS?
My goal wasn’t to intentionally deceive you with a blog title that has the #potentials to render thousands of #photographers and #makeupartists #jobless. My goal is to bring to our conscious awareness the fact that it’s becoming paramount the need for us to reinvent everything we know about photography, makeup & business generally. Most of us never undertook any serious level of business education before starting our businesses and it’s affecting us whether or not we acknowledge it. My campaign is for us to have a serious rethink of how we run our artistic businesses.
I know for sure that many of us will be terribly affected if Google decides to launch such services. Their concept of #FREE will cause many of us to either sell our gadgets to survive, or move into other unconquered Google fields so we could barely survive. Imagine they start by #advertising that #passport pictures is for free. Anyone who goes to Google #Photos can get up to 200 free passport photographs yearly. Anyone who goes to any of their branches can have a free #portrait #session and get all their high resolutions softcopies for free. Anyone who visits their makeup saloons will get their first 10 sessions absolutely FREE. Truth is it won’t be funny at all. Many of us will literally cry, complain and declare that the #Antichrist has come in the form of an unmercifully evil company.
This may seem like an extreme example to give but if we don’t rethink everything we know about how to run a photography/makeup business (or any other business)…….. Everything about #pricing, #marketing,#copyrights, #negotiations, customer service, #EVERYTHING…..the end will definitely be upon us.
I’ve had my own share of challenges this year (& still going through some now) and my rethinking process has been the reason why I’ve not been active on some online social media platforms. My rethinking process has even led me to sell a few things many people consider as assets in order to invest in a BIGGER dream process. Trust me selling off our ********** wasn’t funny at all but I believe without doubt there will be results in a few months…. Many of us (myself inclusive) spend too many unproductive hours daily on #Facebook, #WhatsApp, #Twitter, #Instagram begging for people’s approval and attention when all we need to do is to spend time to invest in something so radically different that will make the likes of Ty Bello, President #Obama, Bayo Omoboriowo, Kelechi Amadi Obi or Santa Claus call us for advice. Some of us need to take 1-4 weeks off to restrategize and rethink our processes before the unthinkable & unbearable comes upon us.
Please note that this message is NOT for everyone. I don’t write it as someone professing to know much. It’s just a challenge to a few people who care to take note to invest radically in new #inspirational ways of doing things.
The #books we’re #READING and the friends we’re KEEPING (or #mentors we’re FOLLOWING) will very well be a BIG determinant in how we’ll be #LIVING in 2 -10 years. A word, like they say, is enough for the wise. What will you do if #Google decides to move into your industry and provide the #products & #services you presently provide? Well if you’re travel consultant or tour guide, you might want to unbiasedly analyze how Google’s new baby, #GoogleTrips, will affect your business. Happy Independence day to everyone.
For those that couldn’t make this year’s Nigeria Photography Expo & Conference (NiPHEC), all he videos have been uploaded to our YouTube channel for you to download. Even if you attended, you might still want to watch it over again at youtube.com/niphec