It has become a common cliche today among some photographers to say that the industry is flooded and there are now too many people pressing the shutter, which shrinks the individual photographer’s market share, turnover, and profit. This mindset is as untrue as believing that all phones are thesame. Everybody knows that a Tecno H5 is not same as a Samsung Galaxy.
Understandably, running a business in this age, can be very challenging especially in a great country like Nigeria, where it requires a lot of doggedness, tenacity, perseverance as personal attributes, and flexibility to change, prompt innovation, foresight,
as business features, to succeed and edge competitors but, one of the business lessons the 21st century has taught us is that there is always a unique place for every business willing to pay the price, a vacuum which usually is even too large for it alone to fill.
As much as I am also not totally immune from this ‘incorrect thinking’, it was an experience that taught me once again to think the right way.
I was part of the team that shot the Episode 12 of the
First Nigeria Photography TV show, the Gospel of Photography, and it was shot at the top of a 4-storey building not far from eloPhotos Academy at Ikeja. The location was a change from the usual, which mostly is the studio, and it was also a reflection of dynamism, which is a core culture of eloPhotos.
At the top of the building, during the shoot, I felt different. I was
seeing the environment I’ve always seen, in a different way. It was a beauty to behold. To the east, I could see the busy Lateef Jakande road, tops of different buildings, as well as planted tress. Other sides too seemed similar especially to the north, where the palm tress at the end of Acme Road, formed a pattern, beautiful for the photographic eye. It was from this beauty I saw around, I started drawing similes to being at the top in work and most importantly in life.
Firstly, I realized there was large expanse of space, which made it easy to see far and wide, down and top, all at the same time. It was quite different from the ground where it seems as if there are houses everywhere and everybody is struggling for survival. I correlated this with the need for a photographer or any other person regardless of profession or field of interest to nurture the desire to be at the top.
Up there, there are only unique competitors, because at that level, only unique and valuable companies thrive, like Google, Apple e.t.c and this can only be achieved by building a formidable brand over the years. Businesses at this level can see and connect with the industry leaders, explore the abundance and opportunities around, erode the lack mentality. This is true for
everything and anything; if we must get the best out of our lives, be it our jobs, marriage, or any other thing, its always best to be at the top.
Secondly, I had the freedom to choose where to look, yet not losing sight of the other sides. I could choose to focus on looking at a place,
an an swiftly shift my attention to other sides if circumstance
demands. I liken this to opportunity of diversification which being at the top offers. When starting out in any venture, its normal to choose a specialization or to focus wholly on one’s profession while ignoring other things. But the privilege being at the top offers is that you can spread your tentacles to explore and exploit other business opportunities around you, to diversify investments, and capitalize on new ventures as they appear, to identify industry loopholes, and far emerging opportunities.
Thirdly, I realized one of the major things that make LandscapePhotography a wonderful aspect of photography. And it is the art of revealing the beauty of any place in the world no matter how rough or clean it might seem. The view of a city, a town, a village or even a small locality from the top is just phenomenal. No wonder one will see a picture of the ‘brown roofs’ in Ibadan, and will exclaim ‘WOW’. The environment may look like an old-ghetto down below, but when at the top, we see the same place differently.
In lieu of this, I strongly suggest that once in a while, we go to the top of a tall building, preferably in an environment we are used to. It might seem simple but I think the experience can affect all aspects of our lives positively. At the top there are no worries, not that those worries have suddenly died, but they’ve actually gone on exile in the face of the beauty your eye beholds up there. And this is not only true for Lagos, it can be practiced anywhere.
The experience reinforced the conviction in my heart it is a fallacy
of reasoning that one can’t make a headway in photography or any other profession because the industry is flooded. This is very untrue. Being at the top in business requires uniqueness and value, and whenwe say the industry is flooded, we are actually revealing our own inadequacies, and saying that we can’t pay the price to be there, because in reality, everywhere and anywhere, people are plenty down below, but at the top, there are only few people who make things happen. You can be one of them.
GO TO THE TOP OF A TALL BUILDING TODAY AND TRANSLATE THE EXPERIENCE.
Wondering who effectively translated the building top experience? My name is Akorede Sodeeq and I’m a Top Photographer.