With over 9 years in the photography industry, eloPhotos is one of the biggest photography business brands in West-Africa. The company has been directly responsible for birthing other subsidiaries that have equally played crucial roles in the photography industry. Nigeria Photography Expo & Conference (NiPHEC), eloPhotos Academy, Seun Akisanmi Studios, Elopublishing Enterprises & the Gospel of Photography are brands that have come out of eloPhotos Studios.
Today, eloPhotos is rapidly evolving into an organisation that plays a strategic & significant leadership role in Africa’s photography industry. When photography-related stories are told in the year 2025, we strongly believe that eloPhotos would have been instrumental in impacting the lives & businesses of millions of people.
To this end, we seek to bring on board the services of a Marketing Manager who will be a team player in helping to achieve the company’s short to long-term goals.
Location: Ikeja, Lagos (Nigeria)
Successful candidate will plan and lead the execution of marketing activities for strategic photography-related subsidiaries of eloPhotos Studios. Execution will meet corporate, and brand/business/subsidiary unit objectives.
Work with the CEO in suggesting new concepts and creating strategies for the photography products/services lineup based on analytically derived conclusions about the photography market, customers and/or competitive positioning.
Prepare a 3, 6 and 12 month marketing plan including rolling 13 week execution plan. Manage the productivity of the marketing plans to ensure maximum return on investment.
Demonstrate a high aptitude for developing relationships with customers and service providers & managing marketing activities within a cross functional environment. Excellent customer insight and relationship skills, combined with high energy will be a highly critical key to success.
Drive awareness and positive perception of all eloPhotos-related brands into the defined markets. Implement the overall brand strategy, brand re-positioning, marketing of new products and overseeing the implementation of all communication and brand materials.
Plan and oversee the advertising and promotion activities including media, print, electronic, and direct mail. Drive fact-based and data-driven activities that will result in corresponding increase in sales. Ensure all marketing activities are executed within the prescribed timelines.
Work closely with peers/colleagues within the eloPhotos group of companies to achieve corporate marketing goals.
Bachelor’s Degree in marketing or business management (or business-related discipline), and 5-7 years (minimum) related marketing experience.
Experience in a service-oriented industry or a multinational company will be a plus.
Understanding of brand strategy and its relationship to the overall customer experience is essential.
Appreciation & basic understanding of the photography industry is a must.
Proven track record with driving campaigns & meeting (& exceeding) financial marketing targets. Experience with a variety of consumer-oriented marketing channels (direct mail, print advertising, etc).
Must have the ability to market “water” to a “fish”.
Must uncompromisingly imbibe the values that represent the “eloPhotos” BRAND: Excellence, Timeliness, Integrity, Creativity, & Professionalism.
Experience of coordination of multiple photography-related brands is highly desirable.
Ability to drive sales with creative marketing ideas and strategies
Strong Analytical abilities and project management skills.
Confident and dynamic personality.
Strong creative outlook.
Strong Business and Process orientation
A strong reputation for good character & unwavering integrity.
Strong negotiation skills
Self-motivated with ability to take initiatives
Ability to work both independently and as part of a team
Excellent communication & writing skills
Ability to travel within the country on short notice.
Ability to retain a smiling face after reading through this short epistle.
If you’ve read the last 400+ words in a heartbeat and feel strongly that you are the one we’ve been looking for, send us an application with your C.V. attached to email@example.com
Application deadline is April 23, 2015. Please note that only shortlisted candidates will be contacted. Feel free to share this to your network of friends that you think might be interested.