So this photographer that I respect so much was covering an event where governors and dignitaries were present. One of the governors summoned him and asked how much his photography charges were for covering a wedding. The governor’s daughter was getting married in a few months and he wanted to hire the best hand in the industry.
“You can’t afford me sir” was the response the governor got. The governor was shocked “what do you mean I can’t afford you…I said how much do charge?” The photographer replied, “My services are too expensive for you.”
“Will you at least give me an idea before you conclude that I can’t afford you,” the frustrated governor demanded.
“Depending on what you’re looking at, my bill starts from $60,000”
By now the governor and angry and demanded that the photographer give him his complimentary card. And so contact details were exchanged. Talk about the negotiation of the century.
As much as I admire the photographer and would one day love to charge that amount, I must realize that the guy has been in the industry for over 15 years and had paid his dues. At this stage in his career, he knew what he was worth and people were PROUDLY paying him his fees.
Knowing that photographers like that exist, it gives me hope that one day, I’ll be like the unaffordable photographer. And no, it isn’t because I’m greedy but because I’ll attract people that will gladly pay for what I feel I’m worth. Till then, let me continue diligently building the foundations of what it takes to be an “unaffordable” BRAND.
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