I AM SICK & I’VE COME TO SEE THE DOCTOR
Those were the words uttered by client G when met at my office on May 20, 2014. Judging from the fact that he kept to our 2pm appointment, I could sense that he was a disciplined man with a large heart. After hiring consultant Dee to help him set up a photography Lab/studio, client G had opened for business less than a year ago.
He would later discover (after investing tens of millions of Naira) that Dee was a fraud whose main goal was to squeeze out as much money as he could from his clients. One major error that G made was to seek professional advice from someone who wasn’t in the photography business. As a result of Dee’s consultation, G had used up what I considered unnecessary resources to set up a photography business that wasn’t turning out profit. He eventually attended the just concluded Nigeria Photography Expo & Conference and decided that the success of his business was dependent on him seeing a doctor. He decided the doctor would be me.
After he narrated the situation of his business, there were 2 things I was able to diagnose immediately: he had hired too much staff for a startup photography business & he had no marketing plan in place to bring the type of customers he wanted. He would eventually tell me of another client Cee that had hired the services of consultant Dee.
For whatever reasons unknown to me, client Cee had heeded the advice of consultant Dee and had gone ahead to invest N500 million in a photography printlab located in a part of Lagos that wasn’t too “photographer-friendly”. Eventually business didn’t turn out as expected and now client Cee is looking at opting out of the business less than 2 years after investing such an outrageous amount.
If only I had access to such funds, photography & photographers in Africa will not be the same. How on earth could someone take advice from a consultant who isn’t a successful professional in the field of photography….and eventually pour out N500 million (80% of which would go into the purchase of high tech cameras, printers and other photography equipment). If such a person would contact me now for advice, I’ll first give him one “hot” slap before proceeding with my therapy for his business.
And then it occurred to me that there are thousands of novices out there with the same mind set as client Cee. They think that buying a canon 5d mark iii as their main camera will make clients hire them. They think that having the best & most expensive printing equipment will automatically bring customers their way. They invest more in gadgets and fail to invest equally in the people that will handle the equipment and meet face-to-face with the clients. Perhaps it could be that they consulted people like consultant Dee.
If you fall in the category of clients with the mindset of client Cee or if you’ve gotten erroneous advice from consultants like Dee, there is hope for you. My name is Seun Akisanmi and I consult for businesses & individuals in the photography industry (& those considering entering the industry). If you want your photography business or career to standout in a seemingly congested industry, there are at least 2 consultants you should see asap: consultant Dee or Seun Akisanmi. Many have consulted the later and have no regrets whatsoever because ultimately their success becomes my testimony.
And if by any chance that client Cee is reading this, there’s still hope for your business…TRUST ME.
If you’re humble enough to consider hiring me as your consultant (or having me as your mentor), I’ll be honored to help set you up for success in the photography industry. Email me at firstname.lastname@example.org or call 08120129149
Plan to take a photography course at eloPhotos Academy. Visit eloPhotos Academy for a detailed list of options of classes to take. It will be the best investment you’ll make in your journey to photography greatness