By the time you’re through reading this and watching the 77 seconds video embedded within, over 10124 people would have been inspired to be the best at what they do.
It happened on November 16. As I logged unto the University of Internet to get my daily dose of inspirational education, I stumbled upon the 77 seconds video that Volvo Trucks did with Van Damme. I did not hesitate to click on the link and within one minute of watching it, I discovered that the teary gland in my eyes had resumed from their 5 month break; I was in tears.
Now, wait a minute before concluding that this Seun Akisanmi is too teary for your liking. You see, I’ve been on a recent journey to learn and digest as much information as possible that will help me in the pathway of destiny that has been set before me. Hence my reason for ensuring that I’m connected to an internet that will be a platform of continuous education for me. What stood out of the advert and jumped right into my face (hence causing the tears to burst out) was a lesson God had been impressing on my heart lately: the importance of being the best at what you do. Eventually if you’re diligent at harnessing the talents & gifts that has been entrusted into your life (and don’t you dare insult God by saying you don’t have any gifts/talents), eventually you will stand before kings and not mere men. Here was Van Damme, an actor that many of us have associated with martial arts fight scenes in movies in the 90s. What on earth is he doing associating himself with Volvo Trucks?
Apparently, there must have been a marketing meeting at Volvo trucks months ago when someone popped up a question: “Which brand can we associate our brand with that will ultimately help increase the sales of the latest edition of our trucks?” A few names popped up but Van Damme was concluded on for reasons only known to them. Perhaps it was because he happened to be one of the very few celebrity actors that could perform such a stunt. Perhaps because he doesn’t seem to have a notable stain on his image/brand. Either way, I’m sure Volvo Trucks is impressed at the amount of views the advertisement is getting now.
Consequently, I resolved to be consistent at whatever it is I’m doing now that many people might consider irrelevant (albeit they’re very relevant to my distant future). I resolve to keep writing, training and inspiring people to stand out and be the best at whatever they do (not just photography). Eventually, my seemingly tiny steps of dedication and commitment will get the attention and audience of the people/organization that matters. And although I might not be driving fine cars or using the latest photography gadgets now, theses steps of dedication will ultimately lead to me having to choose which company’s ambassadorship proposal I want to go with in 2020. It was almost as if all the years of practicing that particular stunt seems to be paying off for him now.
I was reminded of the poem I recited at a recently concluded Leadership Conference. I had written the poem (Corruption: Not an Option) approximately 9 years ago. I had even recited it about 5 times within the last 9 years. I eventually gave up on poetry because I felt it wasn’t bringing food to the table of my family of 4. After the recitation I did on November 6, I got a call from a gentleman who asked for my full name over the phone. He asked to see me in person and when I eventually saw him, I was thanked for being a blessing with the recitation and given an envelope that included a check that will put food on my family’s table for 6 months. YES, 6 months feeding allowance. In my heart I fainted when I saw the figure. I almost thought there must be a mistake somewhere. I was getting rewarded for a 5 minute poetry recitation (that took me 2 weeks to compose in October 2004) with an amount greater than what some wedding clients will pay eloPhotos for their wedding photography. I was shocked. I was in tears. And I was inspired to utilize to the greatest heights all the talents that has been entrusted within me.
And that is why I cried when I saw the Volvo Trucks commercial. I’ve watched it over 10 times in the last 3 days and each time, it moves me to inspirational tears. I will be the best at what I do. I will not just walk past on the sandy path of life, I will make a mark. I will not just be a photographer, father, friend, cinematographer, poet or son….I WILL ADD the word “INSPIRATIONAL” to all those roles. Enough of my babbling. Watch the video.