So I recently had the privilege of hiring a cobbler to do a customized sewing design on an album box I wanted to deliver to a client. I explained to him the design I wanted and emphasized the importance of delivering a neat job.
30 seconds into the sewing, I knew in my heart I would never work with this vendor again. His design was sloppy and neatness seemed to be enemies with him. I had planned to give him about 4 other materials to sew for me and decided right that moment that he will not lay his needle on another of my materials. At the end of his 5 minutes work of technical imperfection, he billed me N100. I hurriedly paid without negotiating; couldn’t wait to get him out of my sight.
If only he knew that I had budgeted N2000 for all things I wanted to sow. If only he had asked for my opinion on the sloppy job he just delivered. If only he had been more technically proficient in the carriage of his expertise. He looked at my expressionless face and perhaps thought he had secured a great client in me. I thanked him for his time and sent him away.
I immediately summoned my colleagues to share with them a customer-service revelation I had stumbled upon. Sometimes when we deliver our jobs to clients that don’t seem to say much (apart from paying and thanking us), we should be a little skeptical. It is important to prod customers that “seemed” to be satisfied and ask what they honestly think of your service delivery or product quality. Sometimes we’re happy for the $2000 we just harvested from our best client without being conscious of the fact that “our best client” might not have been completely satisfied. Hence we ultimately loose out from the $20000 jobs he would eventually bring our way.
Buttom line is for us not just to be quick to charge and collect money from our clients; we should try to be 100% sure that they are satisfied. For only 100% satisfied customers will help to be your loyal and faithful BRAND MARKETERS.
- A MEDICAL DOCTOR’s Photographic Perspective: wHaTeVeRiTtAkEs (elophotos.com)
- Introduction to PHOTOPRENEUR 101: A Lecture by Dangote’s Photographer (elophotos.com)
- …And the Bride DIED (elophotos.com)