A MEDICAL DOCTOR’s Photographic Perspective: wHaTeVeRiTtAkEs
My name is Femi Adewuyi. I am both a medical doctor and a professional photographer. I started out as an amateur photographer in 2003 , the year I gained admission into the medical school. I have since developed my expertise over the years and have a number of accolades on my head.
I have always asked a few questions to my mentors and senior colleagues in this business of photography ” How do I get to sell my pictures at a good price ?” , “How do I ensure that my brand remains in business while competing with colleagues who photograph at prices that are too good to be true?” I got answers to these business questions and many more at the whateverittakes seminar. A summary of the seminar in three words would be HUMILITY, INTEGRITY and PROFITABILITY
Humility
As a photographer in the service delivery business, my customer’s experience while relating with me goes a long way in determining if I would be hired. Client satisfaction is hinged on how good our customer service is not just on technical competence. Satisfied clients will bring more referrals .
Integrity
My character has a direct influence on my photography business. I learnt to be on time with my appointments and in delivery of clients work . Learning to be accountable for my mistakes was another twist to the lecture. A client can end up being a friend and champion marketer of my business if I show integrity in my dealings.
Profitability
I learnt basic accounting techniques for tracking my income, expenditure and profit. I was also shown how to identify my ideal client and get a formidable marketing strategy to guarantee more sales. Learning to write a business plan and budget was quite new to me.
Other things taught include how to start a website at minimal cost, how to overcome our fears and learn to question stereotypes.
In less than a week, I’m starting to see business in new light. I am relating better with my clients and already working on my online presence. If I have the chance to go to whateverittakes again, I won’t go alone. I am taking my photo assistant along.
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