The Photography Gadget Criminal


So I’ve gotten more than a couple of pings and calls in recent times asking me for the best photography equipment to buy.

“Mr Seun, what do you think of the Canon 600D?”
“Mr Seun, should I buy the Nikon D4?”
“I’m thinking of buying a Bowens Gemini light kit”

The list goes on. But what is interesting is that fact that these questions are being asked by photographers that (in my own opinion) have “enough” gadgets to cater for their present photography needs. But NO, they tell me they want to be like me and have 3-8 cameras. Besides, (according to these perpetrators) that’s a good sign that you’ve “arrived” and are doing well in the industry.

The first question that I ask in an attempt to answer their questions is “Why do you think you need this new equipment?” Most of the time the answer I get is not sound business-wise. I understand that it is a good thing to have a backup camera, but that should not be at the expense of your bank account running into a ZERO balance.

And that leads me to the other question: why should you have to empty (or in some cases, BORROW money) your bank account to buy the Nikon D4 just because you want to be like Scott Kelby or Joe Mcnally? It might make sense emotionally but that is not a wise way to run a “profitable” photography business….especially if you’ve not gotten jobs recently and you’re assuming the new equipment will bring jobs…. Yeah right. In that case, I’ll tattoo the American flag on my forehead so I could be granted citizenship of USA.

So here’s my take if at all you’ve analyzed logically (not emotionally) your need for new photography equipment. If you’re planning to invest $6500 to buy a Canon 1Dx, it makes business sense to have an extra $6500 in your bank account after the purchase. If I’m going to buy a BMW Active Hybrid 540i for $60k, it will be foolish of me to proceed with the purchase if I do not have $60k in financial investment or reserves. This is a habit that is that is practiced by the wealthiest people on earth.

So if I feel I really need the BMW 540i that I’ve so much talked about, it will be to my advantage to start thinking of practical business activities that I would be engaged in that will ultimately fetch me $120k. For only then will my wealth extend beyond the gadgets or possessions in my possession.

So before you commit another crime of buying equipment that you probably don’t really NEED yet, think twice and consult the opinion of at least 3 mentors. Enough written.

To learn more about the business success habits of great photographers, plan to attend the forthcoming forum on taking your photography business to the next level. Next session is Sunday August 26, 2012. Facilitators include Kelechi Amadi-Obi, Yetunde (Camara Studios), Leke Adenuga, Shola Animashaun & ………. Be part of the largest gathering of professional photographers in 2012. Your business will not remain the same. More details to come.

Photographically Yours,

Oluwaseun Akisanmi
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