Running a Profitable Photography Business


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Our bimonthly gathering of professional photographers is here again. Come network with over 100 photographers in the industry. You’ll have the opportunity of knowing how the following “Photography Businessmen & Businesswomen” operate profitable businesses in the photography industry: Kelechi Amadi-Obi, Leke Adenuga, Yetunde Babaeko, Shola Animashaun & Folake Ojeikere. Be one of the first in Nigeria to get an autographed copy (by Kelechi Amadi-Obi) of PICTURE THIS Magazine which will be launched on that day.

Date: Sunday August 26, 2012

Time: 2pm – 7pm

Venue: Best Western Lagos Ikeja Hotel, 12 Allen Avenue, Ikeja

Fee: N1,000

Facilitators: Seun Akisanmi, Kelechi Amadi-Obi, Leke Adenuga, Shola Animashaun, Yetunde Babaeko & Folake Ojeikere

Send an SMS to 08101590358 to register & confirm attendance. Text should include names of participants and/or photography business name. Registration closes August 24, 2012

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Plan to attend the next session of Basic Course in Photography
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For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

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14 Reasons Why You Shouldn’t Date A Photographer


REGISTER FOR A PHOTOGRAPHY MODULE BEFORE December 28, 2012 and get 50% OFF. CLICK HERE for more information
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I got this interesting piece from one of my friends. Thought it was interesting enough for me to try to warn all those that care to read.
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Are you dating a Photographer ? Here are some reasons why you should NOT !

If you’re taking a walk outside and you come across some “interesting light” they will make you sit/stand/pose in public so that they can take a photo.

If you ask them if you look fat, they’ll say “don’t worry I can photoshop you later.”

That photo they randomly took of you yesterday?  Good luck getting them to send it to you.

You’ll never be able to enjoy tv, movies, or magazines because they’ll point out all the visual flaws.

On a romantic date, you’ll watch the sun go down and think “Wow this is gorgeous” and they’ll go ” come and stand here, do this do that” They will always bug you to be a test subject

You’ll never get to enjoy freshly cooked meals because they’ll spend 15 minutes taking 20 variations of the same dish with their iPhone.

You’ll wait longer for them to finish analyzing art in a museum than you’ll wait at the dmv

When you think they’re giving you their undivided attention, they’re really wondering how they could fix you with a little Clone Tool and Patch Tool.

They spend a lot of time with people cooler than you i.e. models, actors, musicians, successful rich people.

They won’t return your calls or text messages, but you can bet they’re still posting pics on fb and changing their DPs

They like trespassing into old abandoned buildings filled with health hazards.

They always want to show a new photo they took, but don’t really care if you like it or not.

Your birthday present will be a portrait that they’ve taken of you.

They have hard drives of photos, but probably have printed 10 images.
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Discover 5 reasons why you should learn photography at eloPhotos ACADEMY. A new weekend session begins January 12, 2013. Register before December 28 & and get 50% OFF
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For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

Photography Courses at eloPhotos Academy


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Module 1: Introduction to Digital Photography Gain control and confidence in your digital photography – with a strong emphasis on exposure. This course is designed to help you appreciate the different functions, controls and options in the exciting digital dimension. The class will also examine how aperture and ISO settings work together with shutter speeds to create different photographic effects.

Key Features
• Camera Wheels, Deals, and Decisions
• Aperture – Depth of Field & more
• Shutter Speed – Fast or Slow, Which Way to Go?
• White Balance
• ISO Settings
• Focusing – Understanding focus and how it relates to your image
• Flash – How to make the most from your flash, but not letting the flash make a mess of your image.
• To Shop or Not to Shop – a potential shopping list of accessories and other photo gear you may want some day.
• How to take better digital pictures.
• And many more.

Duration: 2 days
Course Fee: N40,000
DATES:
Weekday SETS: December 3 & 4, 2012 OR January 7 & 8, 2013
Weekend SETS: September 1 & 8, 2012 OR January 12 & 19, 2013.
Registration closes when a class of 20 students has been reached

Module 2: Lighting & Composition Whether you want to create compelling head shots, professional group or family portraits, or interesting self-portraits, you can learn how to successfully light and compose your subjects in an indoor, controlled studio environment. In this class we’ll teach you how to make the most of studio lights. Effectively use “Natural” light, Learn how to be sensitive to light, one of the two main ingredients that go into making great photographs. In this class you will find out how to become a “pro” at working with natural light. You will learn to use natural light to take your images to the next level – to having them be seen as fine art. You will explore topics that will immediately transform your work, such as backlighting and window light.

Duration: 1 day
Course Fee: N20,000
DATES:
Weekday SETS: December 5, 2012 OR January 9, 2013
Weekend SETS: September 15, 2012 OR January 26, 2013
Registration closes when a class of 20 students has been reached

Module 3: Business of Photography In this course, you’ll be deciding whether or not you need a studio. We’ll discuss the importance of documented agreements. Other topics to be discussed include: negotiating for a job, Creating a business structure, pricing your work, customer service, branding your photography and the importance of Packaging.

Duration: 2 days
Course Fee: N40,000
DATES:
Weekday SETS: December 6 & 7, 2012 OR January 10 & 11, 2013
Weekend SETS: September 22 & 29, 2012 OR February 2 & 9, 2013.
Registration closes when a class of 20 students has been reached

Module 4: The Digital Darkroom In this course you’ll learn the components of a photographer’s digital darkroom. You’ll also learn how to edit with Photoshop. Master the nuances of this powerful image-editing software. Do you find reading software manuals frustrating? Are you struggling to overcome the infamous learning curve that comes with Adobe Photoshop? Then join us as we deliver a great introduction to the program, and we always excels at answering your questions and critiquing your photos.

Key Features
• Basic Setup & Workflow
• Rotating and Cropping
• Layers and Levels
• Retouching with Cloning and the Healing Brush
• Curves, Color Balance, and Hue/Saturation
• Resolution, Image Sizing and Sharpening
• Fun, friendly introduction to Photoshop.
• Learn the basic functions, as well as special tips for enhancing and adjusting your images.
• Gain confidence in using Photoshop.
• Learn how to design an album with Photoshop
•Printing technologies, types of photography print papers, deciding to print in a Lab or at home.

Duration: 3 days
Course Fee:
N50,000
DATES:
Weekday SETS: December 10-12, 2012 OR January 14-16, 2013
Weekend SETS: October 6, 13 & 20, 2012 OR February 16, 23 & March 2, 2013.
Registration closes when a class of 20 students has been reached

Module 5: Website & Social Media for Photographers In this course you’ll learn how to design & manage your photography website using WordPress. You’ll also learn the importance of using social media (Facebook, Twitter, etc) as a necessary branding and marketing tool.

Duration: 1 day
Course Fee:
N20,000
DATES:
Weekday SETS: December 13, 2012 OR January 17, 2013
Weekend SETS: October 27, 2012 OR March 9, 2013.
Registration closes when a class of 20 students has been reached

REGISTER FOR ALL 5 MODULES & SAVE N20k. REGISTRATION CLOSES WHEN A CLASS OF 20 STUDENTS HAS BEEN REACHED.

VENUE:
12b Fagba Crescent, Off Acme Rd, Agidingbi, Ikeja

After making payment into our company account, send an email to info@elophotos.com to get a copy of the application form. Download the form, print, fill and bring it on the first day of class to the venue with two passport photographs along with the teller of the bank deposit. For further inquiries, contact us on 234-8079243366, 234-7038244433, 234-8120129149, 234-8101590358 or info@elophotos.com

You can also visit our Facebook page www.facebook.com/elophotos for more information

For the Digital Darkroom Module, it is recommended that you bring your laptop for editing your pictures

Refreshment & Course materials will be provided along with a professional digital SLR camera for each participant for practice sessions. Please note that the camera is for practice purposes during the training and would not be taken home by participants

Payment should be made into out Stanbic IBTC account 7200147969 (eloPhotos Studio Enterprises) or our GTB account 211744703110 (eloPhotos Studio Enterprises)

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TESTIMONIALS

The basic course in Photography is the best thing that has happened to me this year. When I decided to take the course, I didn’t know what to expect, but now, I must say it has been worth my while. I have learnt so much already I can’t wait to go out there and start making magic through pictures. Big ups to Emmagination, Damilola “DAMELL” Elliot & Shola Animashaun, they really inspired me. Please, keep up the good work. Desi Okiemute

I have always thought of photography as a form of artistic creative expression. When I first began using a camera nearly 30 years ago, I always wanted to be able to take pictures that showed the beauty and variation that is the life experience all around us at all times. After the uncertain results that came out of my self taught efforts over the years, I finally got the opportunity for proper lessons with the Basic Course in Photography offered at eloPhotos Academy. After the first 3 lessons, I had already learnt some critical lessons that will enable me take the kind of pictures I have only previously dreamt of taking.”Painting with light”! That is a definition I have gained from the course.The course is a relaxed, practical and interactive one with several tips from experienced photographers. Very commendable training! Now it is up to me to decide to what level I want to take my photography – competent beautiful pictures as an amateur or as an artistic professional! Dr. Olayinka Longe

I really enjoyed the business aspect of the training. The lectures on character, integrity, packaging, good customer service and branding were awesome. In a nutshell, it was a wonderful decision I made by attending the training because I absolutely got more than my money’s worth. Oloyede Afolabi

eloPhotos is the place to be. Within the 8 days of the training, I’ve been able to acquire sound technical and theoretical skills in photography. The training package is so educative such that all the ingredients necessary for growth and development are included. I especially enjoyed the Branding and Marketing aspect of the training. In fact, I have decided to inform all my relatives and friends that they should not bother trying to get me a job in the telecommunications, or banking and oil industry; I’ve finally gotten a JOB. Olumide Oshikominu

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…raising world-class photographers
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Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
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For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

The Photography Gadget Criminal


So I’ve gotten more than a couple of pings and calls in recent times asking me for the best photography equipment to buy.

“Mr Seun, what do you think of the Canon 600D?”
“Mr Seun, should I buy the Nikon D4?”
“I’m thinking of buying a Bowens Gemini light kit”

The list goes on. But what is interesting is that fact that these questions are being asked by photographers that (in my own opinion) have “enough” gadgets to cater for their present photography needs. But NO, they tell me they want to be like me and have 3-8 cameras. Besides, (according to these perpetrators) that’s a good sign that you’ve “arrived” and are doing well in the industry.

The first question that I ask in an attempt to answer their questions is “Why do you think you need this new equipment?” Most of the time the answer I get is not sound business-wise. I understand that it is a good thing to have a backup camera, but that should not be at the expense of your bank account running into a ZERO balance.

And that leads me to the other question: why should you have to empty (or in some cases, BORROW money) your bank account to buy the Nikon D4 just because you want to be like Scott Kelby or Joe Mcnally? It might make sense emotionally but that is not a wise way to run a “profitable” photography business….especially if you’ve not gotten jobs recently and you’re assuming the new equipment will bring jobs…. Yeah right. In that case, I’ll tattoo the American flag on my forehead so I could be granted citizenship of USA.

So here’s my take if at all you’ve analyzed logically (not emotionally) your need for new photography equipment. If you’re planning to invest $6500 to buy a Canon 1Dx, it makes business sense to have an extra $6500 in your bank account after the purchase. If I’m going to buy a BMW Active Hybrid 540i for $60k, it will be foolish of me to proceed with the purchase if I do not have $60k in financial investment or reserves. This is a habit that is that is practiced by the wealthiest people on earth.

So if I feel I really need the BMW 540i that I’ve so much talked about, it will be to my advantage to start thinking of practical business activities that I would be engaged in that will ultimately fetch me $120k. For only then will my wealth extend beyond the gadgets or possessions in my possession.

So before you commit another crime of buying equipment that you probably don’t really NEED yet, think twice and consult the opinion of at least 3 mentors. Enough written.

To learn more about the business success habits of great photographers, plan to attend the forthcoming forum on taking your photography business to the next level. Next session is Sunday August 26, 2012. Facilitators include Kelechi Amadi-Obi, Yetunde (Camara Studios), Leke Adenuga, Shola Animashaun & ………. Be part of the largest gathering of professional photographers in 2012. Your business will not remain the same. More details to come.

Photographically Yours,

Oluwaseun Akisanmi
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Discover 5 reasons why you should learn photography at eloPhotos ACADEMY. A new weekend session begins January 12, 2013. Register before December 28 & get a 50% discount
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Get your copy of Nigeria’s 1st Photography Magazine PICTURE THIS
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For tips on growing your photography business, “like” our facebook page (facebook.com/elophotos), add us on your bb: 271E3BC8 or follow us on twitter at www.twitter.com/eloPhotos

 

THE NAKED MODEL


You really need to read this beautiful writeup from the heart of my best friend..& remember to drop a comment

eloMakeup

She walked into the studio with a deviant glare and  pranced about like a stallion till she took her majestic seat. As is my nature, I studied her intently. My friend Tunji and C.E.O of Goldmynds (Goldmynds.org) had called me up a week earlier to do the makeup for their cover girl. A model named Rachel Scott. I wasn’t sure what to expect but needless to say, she blew my mind. She is the most professional model  I have had the pleasure of working with. She had confidence oozing out of her pores as she proudly showed me loads of pictures from her previous work. She didn’t hesitate to tell you off if she felt you were crossing your boundaries. I saw so many sides of her in those few hours, I could write a book. She’s beautiful, deviant, sexy, ambitious, daring, intelligent,unpretentious, professional but most of all…

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