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Following an unprecedented growth in Nigeria that has shot past the firm’s continent leader, South Africa, the makers of the smartphone have announced plans to formally open an office in Lagos, the Nigerian business capital.

Disclosing this at the recent BlackBerry World conference in Orlando, Florida, the United States, Mr. Robert Bose, head of RIM for Central Europe, Middle East and Africa, said the proposed new office in Nigeria will seek to position the country as a specific target market.

Sales outside North America make up 70 per cent of total revenue, and regions making the biggest contribution to that chunk of income include South Africa, Indonesia, and Mexico.

BlackBerry is already the number one smartphone brand in Nigeria, but in a tiny smartphone market, which comprises less than 5 per cent of the phone market. And that is without having direct representation on the ground.

In most Western developed…

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